EasyJet’s cringiest ad yet? Omid Djalili fronts spot selling its ‘Dad’s Club’
The ‘school of cool’ offers dad dancing lessons, frisbee and air guitar tuition, as well as a joke workshop.
Many teenagers would agree nothing is more embarrassing than a dad on holiday. From cringe jokes and bad dance moves to strange sartorial choices, dads often miss the mark while abroad.
Budget airline easyJet has played on this idea for its latest campaign, which features an in-hotel ‘Dad’s Club’ in the Spanish hotspot of Benalmádena.
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In the ad, comedian Omid Djalili showcases the various activities at the ‘School of Cool.’
Djalili commented: “It’s a rite of passage for us dads to embarrass our kids. It comes with the job. So I’m very proud to have teamed up with easyJet Holidays to unveil a new club just for Dads. A safe space to learn how to throw a frisbee, dance without pulling a muscle and crafting brilliant jokes for the 21st century.”
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Apparently, fathers have responded well to the Dad’s Club concept, with 44% saying they’d like to attend.
Matt Callaghan, customer director at easyJet Holidays, added: “Evidently, embarrassment is a part of the holiday package when dad’s around. We offer incredible resorts for the whole family, but now we’re upping our offer for dads. At Dad’s Club, our customers will get a unique opportunity to hone their cool skills while making new friends and memories to last a lifetime. But remember, cringe-worthy or not, we love our dads to bits.”
Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.