By Amy Houston | Senior Reporter

August 11, 2023 | 1 min read

The ad's been three years in the making and comes from the creative agency DDB Paris.

Hennessy has launched its latest campaign titled ‘Life is the Greatest Odyssey’ which marks the third installment of the Maison’s Odyssey opus following collaborations with iconic film directors Ridley Scott in 2019 and Nicolas Winding Refn in 2016.

The seven-minute film by Damien Chazelle follows a musician who finds himself swept away by his life’s memories in a whirlwind adventure where places, people, sound, music, and emotions all come together.

“The film centers around the idea that the most fleeting of emotions can trigger an odyssey wherein childhood, early adulthood, and the future overlap," said Chazelle. "With Hennessy X.O I looked into one person’s memories while leaving the audience to complete the picture.”

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