The Drum Awards Festival - Official Deadline

-d -h -min -sec

Creative Ad of the Day Tinder

Ad of the Day: Tinder turns to old masters to show how to write bios that are works of art


By Ellen Ormesher, Senior Reporter

August 8, 2023 | 2 min read

The world’s most popular dating app has revealed the optimum length for a profile bio is 15 to 45 words.

Tinder campaign

Tinder's urging users to put more thought into their bios following research / Tinder

To help singles find their match, Tinder is revealing how to master the art of creating the ultimate profile, as illustrated by newly mocked-up profiles of famous faces.

Highlighting that it’s not just a picture that paints a thousand words, the latest campaign from the dating app features some of the world’s most famous portraits. From Leonardo Da Vinci’s Mona Lisa to Vermeer’s Girl With the Pearl Earring, the profiles feature bespoke bios tailored to the sitter, including their interests. The campaign encourages single people to invest time in creating their profiles.

First impressions are everything and a Tinder member’s profile paints a picture of their likes and dislikes from the offset. According to research by the platform, 30% of Gen Z singles get the ‘ick’ if a potential suitor uses bad grammar and spelling in their bio, while a further third (35%) are put off if a fellow single person’s bio contains too long a checklist for ‘their type on paper.’

Moreover, the research revealed that 15 to 45 words is the optimum length for a bio. 50% of young singles say those who share their hobbies and interests in bios are more likely to catch their attention, while the research also reveals that 51% of young singles are more likely to consider a dating profile when the person has given an insight into their personality.

Creative Ad of the Day Tinder

More from Creative

View all


Industry insights

View all
Add your own content +