KitKat invites chocolate lovers to take a break from tech frustrations
If you’ve ever forgotten your password, then you'll relate to this ad by Wunderman Thompson.
Playing on its famed ‘Have a Break’ tagline, the Nestle-owned brand encourages people not to let tech issues disrupt their day.
From weird security questions to forgetting passwords or being added to yet another WhatsApp group, this relatable campaign aims to tap into your inner frustrations.
Stephanie Scales, senior brand manager at KitKat, said: “At KitKat, we’ve been championing breaks for over 85 years, and our new campaign is no exception. In today’s fast-paced world, we all face constant demands to do more and be more, which is why taking a break is more important than ever.
“Through this campaign, we want to encourage people to step away from their tech frustrations, take a moment to reflect and reset and come back with a renewed perspective. And of course, what better way to take a break than by indulging in a delicious KitKat bar? So go ahead, Have a Break, Have a KitKat!”
The ad will run on TV broadcast video on demand, social media and out-of-home (OOH) from August 7 until the end of November 2023.
The iconic tagline ‘Have a Break, Have a KitKat’ was coined in 1958 by the advertising agency J Walter Thompson.