By Audrey Kemp, LA Reporter

August 7, 2023 | 2 min read

In Straight Talk’s first live-action commercial in four years, the standup comedian harasses shoppers with a microphone about the carrier’s new family plans.

Attention, Walmart shoppers: Jim Gaffigan has an announcement about Straight Talk Wireless.

Straight Talk Wireless, a mobile carrier available exclusively at Walmart stores, has today released its first live-action ad campaign in four years starring Gaffigan, a stand-up comedian, actor and family man.

In the ad, Gaffigan uses a microphone to take over a Walmart store and alert shoppers about the perks of Straight Talk’s new family plans: “using” your loved ones to save money. According to the brand, the new plan offers multi-line discounts, unlimited 5G data, give GB worth of hotspotting and unlimited calls to Canada and Mexico.

“Jim’s comedy and work ethic embodies who our customer is: observant, hard-working, a little bit skeptical of something that might seem too good to be true, and loves to talk about their family,” said Cheryl Gresham, chief marketing officer of the Verizon Value organization. “We immediately thought of Jim as the perfect partner to explain the value in our new plans and to do it in a really entertaining way.”

The creative, developed by ad agency FCB NY, is now airing across linear and streaming TV as well as radio.

“Straight Talk makes life easier and simpler for people with large families like mine, or even people with lots of friends who feel like family,” said Gaffigan. “The commercials we made inside Walmart stores were hilarious. Working with Straight Talk was fun and joining them on a campaign that helps people save more money is the cherry on top.”

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