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By Amy Houston, Senior Reporter

August 7, 2023 | 3 min read

The spot is for The Licious Kitchen, a fast food chain in India.

In the spot, viewers see a creepy-looking clown enter the restaurant carrying a red balloon. He ominously waves to the person at the till as the doorbells ring and rivals the King and Colonel walk in. Each is supposed to represent McDonald’s, Burger King and KFC mascots.

In what could have become a showdown, the three begin to giggle as they sit down to enjoy a meal together.

The spot for the Indian food chain rolled out on July 30 to mark 'friendship day'.

Credits

Licious Creative Studio, India

Creative Director: Tejas Phansekar

Senior copywriter: Arjun Shriyan

Design lead : Balamurugan

Head of Design: Janardhan Nataraj

Director, content and copy: Mustafa Hasan

Brand Team: Santosh Hegde, Chandni Mukherjee, Divya Sud, Aina Barker

Producer: Archit Bansal

Production house: OMG Mediaworks

Producers: Durgesh Dadhich & Bhakti Sakpal

Film director: Sayan Mukherjee

Executive producer: Durgesh Dadhich

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