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By Amy Houston | Senior Reporter

August 2, 2023 | 2 min read

TV spot soundtracked by Rudimental’s Feel the Love looks to build anticipation ahead of the coming season.

Betting shop William Hill has tapped Premier League and Manchester United legend Eric Cantona for its latest campaign. As football fans gear up for the coming season, the new spot featuring the Frenchman will play out on TV, online, digital and social media across the UK and Republic of Ireland.

The bookmaker has adopted a more disruptive and distinctive marketing strategy with this new element of the ‘Brotherhood’ brand position.

Alexis Zamboglou, managing director for UK & Ireland at William Hill, said: “The start of the new football season is a huge moment in the country’s sporting calendar, with demand at its peak and hopes and dreams alive as fans and punters alike begin to engross themselves with the most popular sport in the UK and Ireland all over again.

“In order to meet this immense demand, we are making a real splash with our new football season campaign, ‘Who You Got?’, which will be headed by one of the footballing greats in Eric Cantona.

“When it comes to iconic footballing personalities, few in history can rival Cantona. Boasting a unique mix of charisma, humor and provocation, Eric is the perfect fit to front our distinctive campaign.”


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