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Brand Purpose Out-of-home Outdoor Advertising

Yes, this Taco Bell ad says what you think it does

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By John McCarthy, Opinion editor

August 1, 2023 | 3 min read

The fast-food joint has made a play on a naughty expression to grab consumer attention.

Taco

Taco Bell *almost* says 'cunt' in outdoor ad campaign

Fast-food chain Taco Bell is promoting its Tuesday discounts with the ‘See You Next Tuesday’ campaign that will run across out-of-home and social. For those who don’t quite get it, I’ll spell it out. C(See) U(You) Next Tuesday.

Creative agency The Or put the campaign together and will run the work across the UK, including in London, Leeds, Edinburgh and Birmingham. It says it wants to put a positive spin on the controversial term.

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Lucy Dee, head of marketing at Taco Bell UK, said: “Life can throw all sorts of curveballs at you and we all deserve something to look forward to. The Or has perfectly grasped this through the lens of British humor, creating an eye-catching campaign that frames Taco Tuesday as a weekly highlight and unmissable pick me up.”

Dan Morris, executive creative director at The Or, added: “The incredible offer of a £2 taco and drink in this economy is almost guaranteed to become a landmark weekly moment. In fact, it’s so powerful that Brits may even start using ‘See You Next Tuesday’ as a way to describe the uplifting spa day for your soul that bargain tacos give you rather than to hint at a certain offensive slur. Hopefully.”

Brand Purpose Out-of-home Outdoor Advertising

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