This Channel 4 ad will really make you fear the wilderness
4creative gives viewers a tension-grabbing teaser of life in the Canadian wilderness to promote its latest survival format.
Channel 4 has tasked its in-house agency 4creative to dramatize the dangers of the wild outdoors for its upcoming survival series.
At the center of the campaign is a 30-second cinema stunt shot from a first-person perspective on a camcorder with the sounds of the wilderness howling and culminates in a bear's eyes flickering in the darkness as it's awoken by a mobile phone ring.
The cinema ad is supported by six copy-led out-of-home posters showing the ways the outdoors can defeat humans. The posters use dark humor and feature scenarios like eating the wrong berries and getting bitten to death by bugs.
Immersive radio spots and social teasers will be dropped in the run-up to the show’s launch and YouTube creators Billythegoat, Darkest Man and Nella Rose have been recruited to spend a night in the woods to create exclusive YouTube content.
Alone takes 11 contestants and drops them into the Canadian wilderness with no film crew or support team, the show was created on the idea: 'The Great Outdoors. You Can’t Beat it.'
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Executive creative directors: Lynsey Atkin Deputy, Lambros Charalambous
Creatives: Reuben Dangoor, Stuart Gittings
Executive producer: James Faupel
Campaign producer: Daniel Wimborne
Producer: Natalie Cox Senior
Project manager: Olivia Jones
Head of design: Rob Boon
Designer: Tristan Cluett
Head of production and operations: Miketta Lane
Post production: Lucky Cat
Sound production: String and Tins
Media agency: OMD Snr
Director: Richard Bramley
Camera operator/DOP: Sam Baker
Production manager: Hannah Jones
Production assistant: Emily Jacob