The Drum Awards Festival - Creativity

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By Sam Anderson | Network Editor

July 20, 2023 | 1 min read

Tune in here to the latest episode of The Drum Network's Agency Leader Debates. This week: should agencies be self-sufficient, or is collaboration a secret superpower?

In the complicated, multi-channel world of 2023, many agencies are finding it prudent to play nice with their peers: working together on pitches, sharing expertise, and pioneering new kinds of collaborative relationship.

But does this kind of collaboration only open up opportunities – or does it come with costs to those agencies? That’s what four leading marketers came together to discuss in the latest Agency Leaders Debate, brought to you by The Drum Network.

This week, we were joined by Luke Hodson, founder of youth culture specialists Nerds Collective; Tony Riley, president and chief exec of US B2B shop The Mx Group; Tina Judic, chair and co-founder at UK indie family Tomorrow Group; and Wendy Dixon, M&C Saatchi’s chief growth officer.

Watch more of our landmark interviews, debates and panels over at The Drum TV.

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Content created with:

NERDS Collective

NERDS Collective was founded by Luke Hodson In 2013 as a specialist agency that places brands at the frontline of street culture through hyper-nuanced consumer insights, cultural strategy, and creative content. In addition, the collective intended to spotlight and champion inner-city individuals and grassroots communities by finding ways brands can play a more meaningful role in their world.

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The Mx Group

The Mx Group is the second largest independent, integrated B2B marketing agency in the U.S. Our mission is to impact the marketplace for companies that impact the world. For over 30 years, we’ve created meaningful end-to-end buying experiences for B2B brands. Our clients are leaders and innovators in energy, utilities, manufacturing, hospitality, automotive, health care, technology and SaaS who rely on our expertise to influence and grow their businesses. Our relationships with our clients and people are why B2B Marketing recognized us as Agency of the Year. Our headquarters are in Chicago, but our reach is global. Whether a client is an established or startup B2B brand, we have the people and perspective to be a strong partner that makes a difference.

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We’re the digital performance experts who devise and deliver more opportunities for brands to grow online.​

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M&C Saatchi Group

We are a creative company with five specialist Divisions, connected through data, technology and culture, to deliver Meaningful Change for clients.

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