‘Total coincidence’ Not On The High Street’s Pink Friday same day as Barbie release
The marketplace for small sellers’ first campaign from Uncommon has nothing to do with a certain film’s release. No, really.
Pink posters on digivans will follow the film's marketing around London / Uncommon
Uncommon Experience Studio was recently appointed creative and customer experience agency for small business marketplace Not On The High Street, tasked with driving awareness and sales through the full funnel, including advertising, customer communications and website experience.
As creative partner Ben Golik explains: “There’s so much untapped potential in Not On The High Street’s platform for small businesses – a community of diverse makers that we cannot wait to rep and grow. The team is up for big new things and we are excited to run at it.”
Its maiden campaign launches this week to tie in the platform’s ‘Totally Coincidental Pink Friday Sale,‘ which just so happens to be the same day the much anticipated Barbie movie lands. It will run across digital and out-of-home as well as social and customer comms, leading up to an on-site shopping experience on Friday.
This will include bright pink posters on digivans that will be following the film in question’s marketing on buses around London.
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Emilie Mouquot, Not On The High Street’s vice-president of marketing, said: “It is a proactive idea that we loved for its playfulness and cross-channel creativity that resonates with our audience. We’re excited to see it go live as the start of our brilliant collaborative partnership with Uncommon.”
Golik added: “A certain film release, the dopamine decor trend, Pantone’s color of the year – this is a celebration of the season’s biggest-selling color. This all-pink shop is the perfect summer drop.”
