By Hannah Bowler, Senior Reporter

July 18, 2023 | 4 min read

The north London team has set up a fictional radio station to pay homage to its Islington home.

English Premier League team Arsenal FC has enlisted established and emerging local talent for its latest away kit launch campaign, ‘Islington FM.’

Created by the agency Weirdo, the two-minute-long film brings together Arsenal players and the likes of Wolf Alice’s Theo Ellis, Spandau Ballet’s Martin Kemp, Sex Education actor Asa Butterfield and even the Highbury Youth Choir.

Drawing on the new kit’s black wave graphic, the film sets up a fictional radio station and sees each star putting their own spin on the track Number One Candidate by the UK hip-hop artist AntsLive.

Weirdo’s creative director and co-founder Louis Persent said: “As soon as we saw the wavy lines of the kit, we thought of radio waves and we hope we’ve created a campaign that amplifies some of north London’s most original creative voices all around the world.”

The club will push the film across its owned channels, which will be supported through paid social. An audio-described version of the film will also be released, voiced by AntsLive.


Agency: Weirdo

Creatives: George Wheeler, Caitlin James, Ben Sanderson

Production coordinator: Tinashe Mpavaenda

Strategy: Kate Knowles

Production company: Weirdo & ECPC

Directors: George Wheeler, Louis Persent

DoP: Luke Harper

Editor: George Wheeler

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Graphic designer and compositor: Jack Rawlings

VFX: Benjamin Bowe-Carter

Audio post-production company: Factory Studios

Sound design and mix: Jack Hallett

Audio producer: Ciara Wakley

Music production company: Siren @ Factory Ltd

Composer: Charlie Pelling

Additional music composition: Lex Amor

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