Ad of the Day: Man eaten alive by pesky mosquitos in Trainline spot

By Amy Houston, Senior Reporter

July 12, 2023 | 4 min read

The train and bus app wants to highlight how using its services might save you money so that you don’t have to scrimp on other things – including bug spray.

Trainline has launched its first-ever campaign for the Spanish market, but with a universal theme that many people will relate to.

The ad features Michael, a holidaymaker who decides to make his own mosquito repellent to save money during his vacation. This annual summer fight against mosquitoes, is one many viewers will be able to relate to. As he dances around the annoying stingers, onlookers at the pool can’t quite work out what is going on.

The campaign will be broadcast online, connected television and paid social until August 13.

Credits

Client: Trainline

Client contact: Helena Calvo and Silvia Olla

Agency: Dude

Creative agency: Dude London

Executive creative director: Curro Piqueras Parra

Creative director: Tomás Gianelli O'Ryan

Production: Dude Milano

Integrated production director: Matteo Pecorari

Senior producer: Maria Chiara Muglia

Junior producer: Vincenzo Perrotta

Post-production: Dude Milano

Media agency: Wavemaker

PR agency: PR Garage

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