Bang & Olufsen generates custom 3D avatars based on individuals’ music tastes
‘See yourself in sound’ creates bespoke virtual characters that music lovers can share across social media platforms.
Bang & Olufsen, a near-century-old Danish consumer electronics company, has today unveiled a fresh way for audiophiles to enjoy music: sharing 3D visualizations representing their listening habits.
The campaign, ‘See yourself in sound,’ prompts consumers to visit the website senses.bang-olufsen.com where they can either link their Spotify account or complete a short questionnaire based on their music taste. According to the brand, this will generate a bespoke virtual avatar whose body, limbs and are based on the “mood, energy and groove“ of a person’s listening history.
“Our products have been considered the best way to hear music for almost a century – something we’re very proud of,” said Bang & Olufsen’s chief marketing officer Kamel Ouadi. “In a world that is centered around digital interaction, creativity and exploring, it was essential to me that Bang & Olufsen makes a space where our community can visualize their passion for music, alongside the process of curating, listening and enjoying it.”
Incepted in 1925, Bang & Olufsen has long been lauded as a high-end audio brand. This campaign marks a shift in the brand’s efforts to remain relevant as virtual worlds gain global popularity, from social media to the metaverse. The campaign was created in partnership with Bang & Olufsen’s agency partner Hello Monday/Dept.
“The landscape for avatars and hyper-reality forms has grown in recent years and work in the digital space is only becoming more prevalent,” said Anders Jessen, co-founder of Hello Monday/Dept. “We worked closely with Bang & Olufsen to design something that not only was unique to each participant of the campaign but felt unique in the world of avatars of the present day.”
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