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By Amy Houston, Senior Reporter

June 26, 2023 | 2 min read

It’s the first time that the recruitment website has targeted both groups at the same time in a campaign.

Launching its new brand vision ‘The World Can Work Better,’ Indeed is bringing to life how it connects workers looking for better practices with the employers who offer what they need. It spotlights how ‘better’ can look different for everyone.

In the short spot, viewers see relatable scenarios that touch on a range of what better work really looks like for jobseekers and employers today. For example, it’s people who are seeking and finding flexible work, using salary transparency to close the gender pay gap and measuring well-being in the workplace.

Produced in partnership with the creative agency 72andSunny and acclaimed director Ian Pons Jewell, the ad poses the question: “What if finding a new job wasn’t such a leap of faith?”

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Clíona Hayes, director of global brand advertising at Indeed, said: “How, where and why people work are very different compared to just a few years ago yet for many people the world of work still isn’t working. Jobseekers still face barriers to getting the type of work that will lead to a better life and for employers accessing the right person remains complicated and slow. It doesn’t have to be this way and our campaign emphasizes Indeed’s mission to connect all people to their own version of better work, whether they’re seeking it or offering it.”

According to the brand, out of its 50 million monthly visitors in the UK, searches on the platform for remote/hybrid work have increased by 900% since the pandemic. Further research found that while three-quarters of UK workers believe better work leads to a better life, 45% face barriers to landing the job. Employers, on the other hand, want to be matched to quality candidates quicker.

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