Ad of the Day: Futuristic spot featuring Harry Kane launches Spurs and Nike kit
The film presents the strip in an artistic style, taking inspiration from the club’s rich tradition but with a modern flair.
‘A Modern Classic’ sees the new kit on display in a brilliantly white gallery called ‘The Lilywhite Room’. Everything in the space is bathed in stark white and features various players from the football club alongside some of its most enthusiastic fans.
Developed by Matta, the video features the likes of Brazilian footballer Richarlison, England captain Harry Kane and South Korean forward Son Heung-min.
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Matt Hunt, executive strategy director at Matta, said: “We are thrilled to present the Tottenham Hotspur 2023/24 Home Kit campaign – a truly creative effort that represents our commitment to innovation and excellence. By merging the club’s traditional visual identity with contemporary design, we have created a campaign that is truly iconic and timeless.
“The ‘Lilywhite Room‘ offers an immersive experience that celebrates the bond between the club and its fans, transporting them into a world of pure Tottenham Hotspur magic.“
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