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Business Leadership Guide

Marketing Negotiations: Dentsu's chief commercial officer on how procurement is evolving

June 1, 2023 | 1 min read

Anthony Groves talks about the evolving landscape of marketing communications and procurement in this week's podcast.


Anthony Groves, chief commercial officer, Dentsu International

This week, host Mike Lander talks to Anthony Groves, chief commercial officer, Dentsu International, about negotiation strategies and expertise, collaboration and the rapid changes and emerging trends in marketing communications.

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