Author

By Audrey Kemp, LA Reporter

May 30, 2023 | 3 min read

Red Baron’s ‘Pizza sharing’ promotion was made in response to the end of password sharing on a certain streaming service.

Frozen pizza brand Red Baron has today dished out a cheesy promotion that pokes light fun at Netflix’s recent crackdown on password sharing. This crackdown, which officially rolled out last week, affects 40% of consumers in US internet households who share streaming accounts, per a 2022 study.

While the age of password sharing may be over, Red Baron pizza is encouraging ‘Pizza sharing’ amongst family and friends through a limited-time promotion that offers consumers a free Red Baron pizza coupon. The coupons, which went available today at 9 am at www.redbaronpizzasharing.com, sold out in a little over an hour.

Powered by AI

Explore frequently asked questions

The promotion was accompanied by fake movie posters that spoofed several TV and film genres popular on streaming platforms, each with a pizza twist. For example, there were ‘Circles’ and ‘Triangles of Mystery,’ which seem eerily similar to shows like Ancient Aliens, and rom-coms like ‘Pizza my heart’ and ‘El Beso del Queso.’

circles

“We believe everything is better when enjoyed together and at Red Baron® pizza we’re all about gathering people at the table to share an easy, delicious meal,” said Maddie Essman, senior marketing manager at Schwan’s Company, said in a statement shared with The Drum. “We’re delighted that the Pizza Sharing campaign can help encourage consumers to enjoy togetherness and in-person connections that they have been missing for the past few years due to the pandemic.”

Creative agency TBWA\Chiat\Day LA led the effort.

Credits

Agency: TBWA\Chiat\Day LA

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

Creative US Ad of the Day Ad of the Day

More from Creative

View all