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Nominations announced for The Drum Awards for Marketing APAC 2023

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By Thomas O'Neill

May 3, 2023 | 9 min read

Ahead of the winners being revealed on May 23, we take a look at this year’s finalists from Asia Pacific.

The Drum Awards

Nominations revealed for The Drum Awards for Marketing

The Drum Awards for Marketing reward the industry’s finest work, people and companies across the Americas, APAC and EMEA.

Last week, judging panels convened in all three regions to pore over a record number of entries.

In APAC, Tata Group’s brand custodian Harish Bhat was in charge, heading up an enviable group of senior marketers from brands such as The Walt Disney Company, IBM, Mars, Mondelez, Grab and more.

At the same time, Burger King UK’s chief marketing officer Katie Evans was welcoming brand experts from the likes of Barclays, Lego, PepsiCo and Meta to London to deliberate over the EMEA entries, while Mastercard’s top marketer Raja Rajamannar was spearheading the panel of judges in the Americas.

Gordon Young, editor-in-chief at The Drum, commented that entries to this year’s awards “exceeded all expectations,” admitting that “deliberations on who should be crowned winner in each category proved challenging for our panels of judges”. “Congratulations to all nominees this year,“ he added.

Winners of the APAC Awards will be announced at our not-to-be-missed awards show in Singapore on May 23. Get your ticket now. The Americas and EMEA ceremonies will take place on June 8 and June 15 respectively.

Below are this year’s finalists in all categories for the APAC Awards.

Brilliant Use of…

Advertising

  • Dentsu, iProspect for Accor Hotels
  • Draftline for AB InBev
  • GCash In Association with Affle's MAAS Platform for GCash
  • OMD Singapore for Income Insurance
  • The Hallway for Gotcha4Life Foundation

B2B

  • Dentsu one Taipei for Yahoo
  • Hindustan Times Media Limited
  • LinkedIn China
  • Mahlab Media for Salesforce

Content

  • Hogarth Worldwide for Singtel
  • Morning Studio, South China Morning Post for Audemars Piguet
  • One Esports for Marriott
  • Vice Media Group for Unilever Closeup
  • Vice Media Group, Mindshare & Unilever for Unilever Closeup
  • WiredCo for Indeed APAC

Creative

  • Animal for AB InBev
  • Hogarth Worldwide for Singtel
  • Hogarth Worldwide for Singtel
  • Hogarth Worldwide for Singtel
  • The Monkeys, part of Accenture Song for The Government of Tuvalu
  • Vice Media for Budweiser
  • Zalora for Adidas

Data/Insight

  • HealthifyMe In Association with Affle's MAAS Platform for HealthifyMe
  • Jago In Association with Affle's MAAS Platform & OMG for Jago and OMG
  • Merkle Singapore for Income Insurance Limited
  • TenMax AdTech Lab for Traveloka Vietnam

Design/Brand

  • Disney Star for Star Kiran
  • Le Pub APAC for Tiger Beer (The Heineken Company)
  • Mastercard

Experience

  • B+ Clinic
  • Dentsu one Taipei for Yahoo
  • Eliphant for Advanced Micro Devices, Inc.
  • Marriott International/Media.Monks for Marriott International
  • Nex Technology Pte Ltd for Tiger Beer Myanmar

Media

  • Dentsu / Dentsu Creative Cube for McDonald's Japan
  • Dentsu, iProspect for Accor Hotels
  • Interactive Avenues – A Reprise Network Company for Spotify India
  • OMD Singapore for Income Insurance
  • OMD Singapore and Adzymic for Income Insurance

Metaverse

  • Dentsu One Taipei for Yahoo
  • Hylink Group for TCL
  • [Invnt Group] for Automobili Lamborghini
  • SM Supermalls / Sven for SM Supermalls

PR

  • Mahlab for RSL NSW
  • The Monkeys, part Accenture Song for The Government of Tuvalu

Search

  • Performics India for Map & Converse Indonesia
  • Primal Digital Agency
  • Red2 Digital for Marina Bay Sands Singapore
  • Tug Agency for Merlin Entertainments – Sealife Sydney Aquarium
  • Wavemaker for L'Oréal

Social Media

  • bKash Limited
  • Dentsu, Carat for Philips Domestic Appliances
  • Edelman India for KFC India
  • Interactive Avenues – A Reprise Network Company for Magica Sports Ventures Private Ltd. (Tamil Thalaivas)
  • Interactive Avenues – A Reprise Network Company for Spotify India Private Limited
  • WiredCo for Pizza Hut

Tech

  • Interactive Avenues – A Reprise Network Company for Spotify India Private Limited
  • Mastercard
  • Swiggy In Association with Affle's MAAS Platform & M&C Saatchi for Swiggy and M&C Saatchi
  • TenMax for Audi Vietnam

Inspiring Examples of…

Disruption

  • Income Insurance Limited for Income Insurance Limited
  • Marriott International/Media.Monks for Marriott International
  • Quantcast / OMD Singapore for Singtel

Innovation

  • Cetaphil In Association with Mediasmart, an Affle company & Dentsu for Cetaphil & Dentsu
  • Great Southern Bank/MKTG Sports & Entertainment for Great Southern Bank
  • Marriott International/Media.Monks for Marriott International
  • Mastercard
  • Merkle Singapore for Income Insurance
  • Red Ant Asia & Carbon for Creed

Partnership or Collaboration

  • bKash
  • Mastercard
  • Reson8 Creative and Progressive Communications for Temus
  • Twitch for Patties Australia

Public sector/charity/not-for-profit

  • Red2 Digital Singapore PTE for National Volunteer & Philanthropy Centre (NVPC)
  • University of Technology Sydney

Social Purpose

  • bKash
  • Draftline for AB InBev
  • Edelman India for KFC India
  • Red2 Digital Singapore PTE for National Volunteer & Philanthropy Centre (NVPC)
  • The Hallway for Gotcha4Life Foundation
  • The Monkeys, part of Accenture Song for The Government of Tuvalu
  • Unitel

Technology-led Innovation

  • Dentsu One Taipei for Yahoo
  • Invnt APAC for Circles.Life
  • Lotus in association with Mediasmart, an Affle company for Lotus Herbals
  • Marriott International/Media.Monks for Marriott International
  • Merkle Singapore for Income Insurance
  • Swiggy In Association with Affle's MAAS Platform & M&C Saatchi for Swiggy and M&C Saatchi

Transformation

  • GrowthOps Asia for U Mobile
  • Income Insurance Limited for Income Insurance
  • Merkle Singapore for Income Insurance

Marketing Strategy for…

Consumer

  • Archetype, in partnership with GSquared (web agency), Rapid Media (media agency), Thrive PR (PR agency) for ASUS
  • WiredCo for Indeed APAC
  • Yahoo for StarHub

Fashion and Beauty

  • B+ Clinic for B+ Clinic
  • Red Ant Asia & Carbon for Creed

Finance

  • FWD Insurance
  • Jago In Association with Affle's MAAS Platform & OMG for Jago and OMG
  • OMD Singapore for Income Insurance Limited
  • Pluang
  • Yahoo for Citibank

Food and Beverage

  • Edelman India for KFC India
  • McDonald's In Association with Affle's MAAS Platform & OMG for McDonald's and OMG
  • Qumin for Papa Johns
  • Swiggy In Association with Affle's MAAS Platform & M&C Saatchi for Swiggy and M&C Saatchi
  • WiredCo for Pizza Hut

Retail

  • B+ Clinic
  • Hylink UK for Jellycat
  • Primal Digital Agency
  • Sven for SM Supermalls

Sports

  • Kayo Sports
  • Mailman

Travel and Tourism

  • Dentsu, iProspect for Accor Hotels
  • Marriott International / Media.Monks for Marriott International
  • One Esports for Marriott

The Drum Awards for Marketing are part of a global program that covers every part of the marketing ecosystem. As well as these regional awards, The Drum will host an annual Awards Festival that will take place in November and include competitions covering Content, Digital and Creative.

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