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Finalists revealed for The Drum Awards for Marketing EMEA 2023

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By Jennifer Faull, Deputy Editor

May 3, 2023 | 11 min read

Winners will be announced at an awards show in London on June 15.

The Drum Awards

Nominations revealed for The Drum Awards for Marketing

The Drum Awards for Marketing reward the industry’s finest work, people and companies across the Americas, APAC and EMEA.

In London last week, a stellar judging panel of over 80 senior marketers led by Burger King UK’s chief marketing officer Katie Evans deliberated over a record number of entries into the EMEA awards.

Simultaneously, Tata Group’s brand custodian Harish Bhat was leading a debate on the best entries into the APAC awards, while Mastercard’s top marketer Raja Rajamannar was spearheading the panel of judges in the Americas.

Gordon Young, editor-in-chief at The Drum, said: “The Drum is now the second largest and fastest growing marketing platform in the world, so we are ideally placed to make the work and the people behind it famous.

“Entries to this year’s awards exceeded all expectations, while deliberations on who should be crowned winner in each category proved challenging for our panels of judges. Congratulations to all nominees this year!“

Below are this year’s finalists in all categories for the EMEA Awards.

Winners of the EMEA Awards will be announced at a ceremony that will be broadcast live from The Drum Labs in London on June 15. The APAC and Americas ceremonies will take place on May 23 and June 8 respectively.

Brilliant Use of...

Advertising

  • mSix&Partners for Britvi & Tango
  • Storycatchers for Network Rail
  • Splendid Communications + Sips & Bites for Doritos
  • Mother London for Trainline
  • Twitch for Twitch
  • MadeBrave for First Bus

B2B

  • The Croc for Abax
  • Kantar Profiles for Kantar Profiles
  • April Six Mobility for Scania GB
  • TMW Business for Capita
  • Twitch for Twitch

Content

  • Tin Man for Cadbury Fingers
  • No Problem for Ballantine’s
  • Woo for Woo
  • 160over90 for The Football Association
  • CHS for Petplan UK
  • The Anfield Wrap for The Anfield Wrap

Creative

  • Storycatchers for Network Rail
  • Lucky Saint for Lucky Saint
  • Lucky Generals for Bed Head
  • M&S x Mindshare x House 337 for M&S
  • PrettyGreen for PrettyGreen

Data/Insight

  • Captify for eBay
  • ITV for ITV
  • GumGum & Playground XYZ for Domino's
  • Fifty & AKA US for Harry Potter & The Cursed Child
  • Tui/Braze for Tui/Braze
  • Havas CX Helia for Lloyds Banking Group

Design/Brand

  • Hilton for Hilton
  • VMLY&R for Wendy’s UK
  • TheMix London for Pernod Ricard, Castillo de Ibiza
  • Forever Beta for Hospitality Rising
  • Lucky Generals for Bed Head

Experience

  • Unite Students and TRO for Unite Students
  • Productionglue (A TAIT Company) for MDLBEAST
  • Taylor Herring for Sky & Sky Now TV
  • Happy Finish in collaboration with 8th Wall and Chain Reaction for Adidas
  • Quantum for Campari Group UK
  • PrettyGreen, What They Said & The Producers for Not On the High Street

Media

  • Storycatchers
  • AMP by Havas Lynx Group
  • ITV
  • Home Instead/PHD Manchester
  • Heineken / Red Star Dentsu X UK / Otherway
  • RocketMill

Metaverse

  • Sony Music UK’s 4th Floor Creative & Columbia Records / Sony Music Global Digital Business Development / MELON / Roblox for Sony Music UK’s 4th Floor Creative & Columbia Records
  • Heineken / dentsu X Red Star UK / Le Pub for Heineken UK
  • VIA & L&B / Carat for Mastercard
  • The Fifth for AELTC, Wimbledon Championships
  • LinkedIn Marketing Solutions for LinkedIn Marketing Solutions
  • Post For Rent Group, The Hello Group for Post For Rent Group, The Hello Group

PR

  • Taylor Herring & Mars Wrigley for Mars Wrigley
  • Ready10 for McDonald’s
  • Tin Man for Virgin Atlantic
  • Tin Man for Cadbury Fingers
  • Mischief (MHP Group) for Women’s Aid
  • Taylor Herring Paddy Power

Search

  • RocketMill for Sky Betting & Gaming
  • BT for BT
  • StrategiQ for Factory Direct Flooring
  • Propellernet for Holland & Barrett
  • Circus PPC Agency for Miele
  • Novos for Piglet in Bed

Social Media

  • Lime Pictures for Channel 4
  • OK Cool for Spotify
  • Woo for Woo
  • Coolr for Burger King
  • Stellar Global Ltd for Sage Appliances
  • Johnny's Chop Shop for Johnny’s Chip Shop
  • Mindshare UK x Knorr x Jungle Creations for Unilever, Knorr

Tech

  • Sky/EssenceMediacom/Quantcast for Sky and EssenceMediacom
  • Happy Finish in collab with 8th Wall and Chain Reaction for Adidas
  • Dept for Just Eat Takeaway.com
  • Mediahub UK & Matterkind for Pinterest
  • Bannerflow for Bannerflow x Kaizen Gaming
  • Yieldmo for Yieldmo

Inspiring Examples of…

Disruption

  • Storycatchers for Network Rail
  • Storycatchers for Network Rail
  • Sky for Sky Entertainment
  • Frank PR for innocent
  • Global / PHF for British Heart Foundation
  • Forever Beta for Hospitality Rising

Innovation

  • Storycatchers for Network Rail
  • Hilton for Hilton
  • Socios.com for Socios.com

Partnership or Collaboration

  • Cow for Heineken UK
  • Lime Pictures Limited for UK Home Office & OMD Agency
  • No Problem for Ballantine's
  • VMLY&R / The Pharm for Boots
  • 160over90 for EA Sports & Puma

Public sector/charity/not for profit

  • Storycatchers for Network Rail
  • The Kite Factory, Adam&EveDDB, Premier Communications for Crisis
  • Wavemaker UK for Office for Health Improvement & Disparities (OHID)
  • Salt and Mearns & Pike for RCN Foundation
  • The Maverick Group for The Felix Project
  • MBAstack for Solace Women’s Aid
  • Always Be Content for Scottish Water
  • AML Group for Heart Research UK
  • Bridgend College for Bridgend College

Rebrand or Relaunch

  • The Croc for Morae
  • VMLY&R / The Pharm for Boots Opticians
  • MadeBrave for Tomatin
  • April Six Mobility for Scania GB

Social Purpose

  • Mindshare UK x Dove for Unilever, Dove
  • Tin Man for Virgin Atlantic
  • Lime Pictures for Channel 4
  • Award BBD Perfect Storm for Unseen UK
  • Pink Squid for Capgemini

Technology-led Innovation

  • Twitch for WhatsApp
  • Tin Man for Vodafone
  • Sky and EssenceMediacom for Sky and EssenceMediacom
  • Duel for Monica Vinader
  • Yieldmo for Monica Vinader

Transformation

  • Tui / Braze for Tui / Braze
  • Yodel Mobile for B&Q
  • Coterie Marketing for Experian
  • SoBold for Rede Partners

Marketing Strategy for…

Automotive

  • Heycar/Atomic London for Heycar
  • LNER / M&C Saatchi for London North Eastern Railway
  • MadeBrave for First Bus
  • VMLY&R for Ford Europe
  • RocketMill for ZenAuto
  • OTW for Volvo Trucks

Consumer

  • Tin Man for Cadbury Fingers
  • Quantum for Campari Group UK
  • MadeBrave for First Bus
  • Total Media & McCann Birmingham for Epson

Consumer Packaged Goods (CPG)

  • Nano X mSix & Partners for mSix & Partners & Ecover

Culture

  • Taylor Herring for Sky & Sky Now TV
  • Mermade for The Booker Prize Foundation
  • Altair Media for Royal Opera House
  • Tin Man for Creative Content UK

Energy and Industry

  • Storycatchers for Network Rail

Entertainment

  • Taylor Herring for Sky & Sky Now TV
  • Sky for Sky Entertainment
  • M&C Saatchi for Tourism Australia
  • OK Cool for Spotify

Fashion and Beauty

  • The7stars, Kinetic for H&M
  • Art of the Possible for Laser Clinics

Finance

  • Third City for Starling Bank
  • Loud Mouth Media for The AA Ireland
  • ABI/PLSA (with Teamspirit) for The Association of British Insurers (ABI) and the Pensions and Lifetime Savings Association (PLSA)
  • Havas CX Helia for Lloyds Banking Group
  • CHS for HSBC UK

Food and Beverage

  • Taylor Herring & Mars Wrigley for Mars Wrigley
  • OTW for Lidl Sweden
  • Tin Man for Cadbury Fingers
  • mSix&Partners for Britvic & Tango
  • Appnovation Technologies for Alpro UK

Healthcare & Pharma

  • Home Instead/PHD Manchester for Home Instead
  • Edelman GmBH for MSD Sharp & Dohme
  • BT for BT

Public Sector

  • VidMob for HIV Ireland
  • Net Natives for Anglia Ruskin University
  • City of Melbourne / By All Means for City of Melbourne
  • Evoke Mind+Matter for Network Rail

Retail

  • VMLY&R/The Pharm for Boots UK
  • Tin Man for Gumtree
  • adidas x IMA-Home for Adidas
  • Purple Goat Agency for Currys
  • Tonic Agency for Currys

Sports

  • RFU x MATTA for RFU
  • Cicero & Bernay Communication Consultancy for World Padel Tour Modon Abu Dhabi Master

Travel and Tourism

  • Loud Mouth Media for Tourism Northern Ireland
  • Accomplice for National Rail
  • Tin Man for Virgin Atlantic
  • Wavemaker UK for P&O Cruises
  • Mostly Media X AdMaxim for Paignton Zoo

Most Effective People...

Agency team of the year

  • Tin Man
  • Coolr
  • Conversion
  • Tug Agency
  • RocketMill

The Drum Awards for Marketing are part of a global program that covers every part of the marketing ecosystem. As well as these regional awards, The Drum will host an annual Awards Festival that will take place in November and include competitions covering Content, Digital and Creative.

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