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By Amy Houston, Senior Reporter

April 17, 2023 | 3 min read

Game of Thrones actors Kit Harington and Rose Leslie reunite for a Make My Money Matter campaign that’ll upset the banks.

To put pressure on UK banks to stop financing fossil fuel ventures, this ad uses humor to highlight what’s really going on. In the spot, titled ‘The Hidden Relationship,’ viewers see Harrington and Leslie take on the role of bank and client in a fake therapy session where they hash out their toxic relationship.

Famed director Richard Curtis, also the founder of Make My Money Matter, said: “Our largest high-street banks are in a dangerous relationship with the fossil fuel industry – and it’s time we all knew about it. In 2022 alone, household names like Barclays and HSBC poured billions into the fossil fuel sector, ignoring clear warnings that new oil and gas fields risk causing catastrophic climate change. Such activity is not only bad for people and the planet, but it also runs against the wishes of millions of UK citizens who want their money tackling the climate crisis, not fuelling the fire.

“That’s why we’ve made this new film – to highlight the toxic relationship between our banks and the fossil fuel industry and help UK bank account holders to make sure their money matters. The climate crisis is worsening, getting more urgent every day, and it’s time for banks to use their enormous power to build a better world. To do this HSBC, Barclays, Santander, Lloyds and NatWest must follow the science, listen to their customers, and immediately stop financing fossil fuel expansion.”

Curtis is referencing the latest Banking on Climate Chaos Report which revealed that HSBC, Barclays, Santander, NatWest and Lloyds collectively financed $37b towards the fossil fuel sector in 2022.

Kit Harington and Rose Leslie, commented: “When Richard contacted us to be part of this, we thought he was offering us free couples therapy. Alas, no such luck, he was bringing to our attention something we could agree on.

“This is an incredibly important awareness campaign about the dangerous relationship between our banks and the fossil fuel industry. But it is more than just awareness… People really care about this – and it’s time for banks to listen and act.”


Brand: Make My Money Matter

Creative agency: Mother

Strategy: Mother

Creative: Mother

Production Company: Biscuit Filmworks UK

Director: Ben Strebel

Producer: Daniel Linnik-Zhuravliov

Executive producer: Polly Du Plessis

Managing director: Rupert Reynolds-Maclean

Production manager: Yuri Galitsky

Director of photographer: Ben Todd

Production designer: Morgan Kennedy

Wardrobe stylist: Selina Wong

Hair and makeup: Bev Pond-Jones

Photographer: Imogen Forte

BTS videographer: Ollie Watts

Editors: The Quarry

Editors: Ben Cowan and Paul Watts

Post house: BlackKite

Colourist: Richard Fearon

Post producer: Phil Whalley

2d Lead: Jonny Freeman

Sound house: No8

Sound engineer: Sam Robson

Sound executive producer: Karen Noden

Sound producer: Chaz Mcelhinney

Creative Creative Works Fossil Fuel Advertising

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