Farrow & Ball’s ‘Dead Flat’ campaign finds clarity in chaos
The paint brand’s campaign for the launch of its new multisurface range was created by BMB.
Introduced to DIY enthusiasts with a TV, print and social campaign by creative agency BMB the stylish promotion for Farrow & Ball’s Dead Flat range takes an abstract approach to show a chaotic jumble of furniture and spell out the brand’s logo through the judicious application of paint.
Making sense of a confusion of shapes, materials and angles the dramatic approach shows how everything becomes clear when you adopt the correct viewpoint.
Charlotte Cosby, creative director at Farrow & Ball, said: “We wanted to find a way to show off the beauty and toughness of the product in a way that captures attention and inspires.”
Matt Lever, chief creative officer at BMB, added: “Farrow & Ball’s Dead Flat is less emulsion, more immersion – the kind of paint you’d happily spend time watching dry. But as well as being incredibly beautiful, it’s incredibly practical, so we’ve put our minds to bringing that message to life in a way that Farrow & Ball’s most discerning fans will love.”
Running throughout Europe and the US, the launch includes media by Mindshare.