The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Print Advertising Creative Works Brand Strategy

The marketer’s essential guide to personalized omnichannel communications


By Jenni Baker, Senior Editor

March 14, 2023 | 3 min read

Sponsored by:

What's this?

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

Find out more

Print is an essential fuel to drive the omnichannel marketing engine – but how can marketers accelerate its impact by combining creativity, collaboration, and personalized communications?

How Canon unlocked the power of personalized print in the omnichannel mix

How Canon unlocked the power of personalized print in the omnichannel mix

The customer journey isn’t linear anymore, and people expect unique marketing journeys that are personalized to them. It means that communications of the future must be omnichannel – which gives marketers an opportunity to reimagine the interplay of different media channels (old and new) to seamlessly connect all the dots of the customer journey.

The clever combination of data, creativity, targeting capabilities and new digital printing technologies have ushered a bright future for one of the oldest tricks in the marketing playbook – print. And now, it’s easier than ever to integrate print into existing marketing plans to deliver measurable impact.

By breaking down the silos that still exist across teams and functions, finding a better way of working together across the supply chain can unlock the true value of omnichannel marketing potential with print. It requires new thinking, new talent and a new kind of industry collaboration.

Powered by AI

Explore frequently asked questions

As for how that works in practice, The Drum and Canon set a challenge to discover what happens when these three things come together and if it’s possible that this new way of working can bring the marketing magic needed to re-energize communications plans.

And, we assembled a crack team of print industry experts from Nutshell Creative, The Strategic Mailing Partnership, Join the Dots, Jicmail, Latcham, Royal Mail Marketreach and Autlay, to help us on this journey.

Collaboration for Creativity is a must-read report for marketers looking for insights, inspiration and advice on where to start and how to successfully utilize personalized print in the omnichannel mix.

Download the report now to learn:

  • The role of programmatic print in the marketing communications mix
  • How to best collaborate with key stakeholders across the supply chain
  • Collaboration in action: learnings from the Creative Futures 2022 competition
  • How to think differently when approaching omnichannel marketing planning
  • Essential top tips for omnichannel marketing excellence with print.

Access your copy of Collaboration for Creativity HERE.

Print Advertising Creative Works Brand Strategy

Content created with:

Canon Europe

As the world’s leading imaging brand, we’re committed to driving advanced technologies and celebrating innovation in image capture, print and other technolo...

Find out more

More from Print Advertising

View all


Industry insights

View all
Add your own content +