McDonald’s France recolors the world to show off new veggie fries
To celebrate the launch of its beetroot, parsnip and other vegetable fries, McDonald’s France has launched a campaign that paints ordinary, everyday life in new colors.
In the print campaign, created with TBWA Paris, intergenerational icons and recognizable characters like Charlie Chaplin and Dracula are given a multicolored makeover.
Meanwhile, in the TV ad, a little boy’s imagination runs wild as the world around him transforms into technicolor.
Credits
Client: Xavier Royaux, Anne Lainé, Clémence De Raulin, Guillaume Milesi, Marie Olivier
Agency: Christophe Neyret, Margaux Wanin, Julia Montagu, Nina Fernandes
Head of strategic planning: Céline Mazza
ECD: Benjamin Marchal et Faustin Claverie
Artistic director: Sébastien Guinet
Copywriter: Josselin Pacreau
Food creative director: Maud Poilpre
Assistante DA : Julie Magnier
Head of TV production and CEO\Else: Maxime Boiron
Creative producer: Guillaume Faurel
Post producer: Elise Gamboa
Production Film : Partizan
Producer: Khalid Tahhar
Sound production: \Else
Head of music and sound: Olivier Lefebvre
Music artistic director: Ferdinand Huet
Sound director: Fabrice Pouvreau
Music: Coming Thru - Nakakembo, Haula Nsubuga et Tony Esterly
Art buyer: Fériel Simon
Photographer: Pol Kurucz / Early Morning
Production: Jennifer Rovero / Early Morning