How to negotiate as a small agency
Launch's managing director on the art of negotiation.
Jaye Cowle / Launch PR site
Jaye Cowle is on a mission to create the happiest agency in the world. And this focus on happiness doesn’t end with her staff. For Cowle, who is managing director at Launch, business partnerships are doomed if both sides aren’t happy with the outcome. But when you’re a small agency, how can you negotiate a satisfactory outcome for both sides?
Here, Cowle talks to host Mike Lander about why small agencies are the perfect partners for unsexy challenger brands, the importance of measurement in today’s world, and why the term ‘overservicing’ has been banned at her agency.