Author

By Audrey Kemp, LA Reporter

February 24, 2023 | 3 min read

Unlikely pair Jack in the Box and Ryan Reynolds’ Mint Mobile have minted a milkshake and ad campaign together.

Jack in the Box customers and Mint Mobile users are in for a fresh treat this St Patrick’s Day.

The burger chain and mobile carrier have jointly whipped up the limited-edition ’Mint Mobile Shake’ and ad campaign, both launching February 27. To herald the arrival of the shake, the brands will release several ad spots starring both Ryan Reynolds (actor and co-owner of Mint Mobile) and Jack Box (Jack in the Box's iconic mascot) which will run across digital, broadcast and social.

“Although unexpected to some, those who know Jack and Mint Mobile understand this partnership well,“ says Ryan Ostrom, chief marketing officer of Jack in the Box. “These are two brands focused on innovation, with leaders that aren't afraid to tell it like it is, cutting out the jargon that our competitors might be trying to feed consumers. We share the same honest marketing tactics with cost-saving at our core that keep our customers coming back for more. And who wouldn’t want to share ad space with Ryan Reynolds?”

Jack in the Box describes the Mint Mobile Shake as a minty Oreo milkshake, topped with whipped topping and a cherry. It will be available between February 27 and April 2 at Jack in the Box stores, online and on the Jack app, starting at $5.79.

Powered by AI

Explore frequently asked questions

In the hero spot, titled ’Rent our name,’ Reynolds “rents out“ a portion of the 15-second ad to Jack in the Box. “Really, everything’s for sale,“ he says in the ad. The spot was created by Maximum Effort, the creative agency owned by Reynolds and known for its humorous ads.

“At Mint, we’re always focused on two things: providing the best value in wireless for our customers and disrupting the industry as a whole,“ says Mint Mobile’s chief marketing officer Aron North. “We knew partnering with Jack in the Box would help us shake things up in an unexpected way – quite literally – which made it a no-brainer for us.”

Feel like your creative is a winner? Enter The Drum Awards for Marketing Americas now.

For more, sign up for The Drum’s daily US newsletter here.

Creative Creative Works Brand Strategy

More from Creative

View all