By John Glenday, Reporter

February 15, 2023 | 4 min read

A $500m fundraising campaign for hospital-based mental health research, said to be the largest ever, has been amassed to tackle a mental health crisis which threatens to reach epidemic proportions.

Canada’s Centre for Addiction and Mental Health (CAMH) is launching ‘No one left behind’, developed in partnership with Toronto-based ad agency Camp Jefferson, to help build a cutting-edge research center and prove to people that they are not alone.

Sarah Chamberlin, CAMH foundation’s CMO said: “Our work over the past 25 years has helped to bust stigma, raise awareness and spark conversations about mental health. Now it’s time to go further.”

Camp Jefferson ECD Julie Nikolic, adds: “We wanted this campaign to call out to those who share the same ambition and attitude of the very people who are fighting daily to uncover new cures for those living with, and affected by, mental illness.”

Running across the province of Ontario until the end of May the campaign is being prompted by the realization that over half the population of Canada will have dealt with some form of mental illness by the age of 40, with 11 people a day losing their lives to suicide.

Canada's experience echoes that of the world more broadly with shocking statistics from the World Health Organisation which show that more than 450m people worldwide are struggling with mental illness, including increasing numbers from within the advertising industry.



CMO & VP, community giving and engagement: Sarah Chamberlin

Director, integrated marketing: Trina Klinck

Director, donor engagement: Meghan Kelly

Interim director, impact communications: Lisa Plenderleith

Senior manager, digital and acquisition marketing: Bhairavi Sampat

SVP public affairs and partnerships, chief strategy officer: Lori Spadorcia

Director, communications and public affairs: Paris Semansky

Senior manager, communications: Karen Cleveland

Digital, email & content specialist: Kelsey Watson

Digital marketing and content specialist: Miranda Yorke

Director, events, CAMH: Geoffrey Chown

Senior media relations specialist: Sean O’Malley

Camp Jefferson

SVP, director of creative: Julie Nikolic

SVP, general manager: Edith Rosa

SVP, head of strategy: Ian Barr

Creative director: Mike Blackmore

Creative director: Chris Obergfell

Associate creative director: Aaron Niven

Associate creative director: Dave Fontaine

Account director: Roshel Kidd

Account supervisor: Jose Baylon

Account coordinator: Ashley Lorenzo

Executive producer: Brenda Surminski

Design director: Leah Renihan

Production designer: Ian Flynn

Production designer: Anna Lew

Copywriter: Tori Wiley

Art director: Arghavan Salehinia

Magic Circle Workshop

Senior Production Manager: Betsy Tran

Senior Studio Lead: Shireen Kok

Senior Retoucher: Hailey Williams

Studio Coordinator: Graham Stewart

Scouts Honour

Executive producers: Rita Popielak, Simon Dragland

Director: Brent Foster

Producer: Jeremiah Lapointe

Outsider Editorial

Editor: Michael Barker

Producer: Kristina Anzlinger

Visual effects: The Vanity

VFX artist: Sean Cochrane

Executive producer: Stephanie Pennington

Post-production: Alter Ego

Senior colorist: Wade Odlum

OSO Audio

Audio Creative Director: Harry Knazan

Producer: Jane Heath

Photography: Fuze

Stills photographer: Jeff Carlson

Executive producer: Nicole Gomez

Jungle Media

VP, media planning: Derek Laurendeau

Media supervisor: Karen Chow

Managing partner: Cindy Drown

Assistant media planner: Claudia Boucher

Fundraising Hospital Mental Health

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