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Specsavers kickstarts two-year Countdown sponsorship with hearing-related conundrum


By Amy Houston, Senior Reporter

February 3, 2023 | 2 min read

The move comes 17 years after the brand initially sponsored the hit Channel 4 show.

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Specsavers is highlighting its audiology and home visits services during Countdown / Specsavers

Retail chain Specsavers hopes to raise awareness of its audiology sectors and home visits service. In a typically humorous way, the brand has taken everyday sounds that some people lose through hearing loss and translated them onto a familiar Countdown anagram board.

In conjunction with its wider ‘Lost and Found’ campaign, Specsavers has created 51 different idents that will feature throughout the shows, each featuring the voice of Rob Brydon.

Although the sponsorship begins with hearing-related content, after a period of time, the brand will introduce a new suit of idents that raise awareness of its home visits service too.

Victoria Clarke, marketing services director at Specsavers said: “This partnership is a perfect fit. People don’t pay as much attention to their ears as they do to their eyes, but one in five people in the UK suffers from hearing loss.

“This partnership will initially support the recent Specsavers ‘Lost and Found’ audiology campaign, using its recognizable humor to raise awareness of the importance of hearing care before championing our home visits service.”

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