6 hot Valentine’s stunts, from Jimmy John’s Milf cookies to Babybel’s V-card
Whether a consumer is spending Valentine’s Day with their special someone, their fur baby or by themself, Babybel, Baskin-Robbins and others are looking to grab their attention with these new Valentine’s Day stunts.
Budweiser's collab with Urban Stems screams 'Beer my valentine' / Credit: Budweiser
6. Love at first bite: Baskin-Robbins’ ‘Love Potion #31’ returns
Baskin-Robbins‘ ‘Love Potion #31‘ has made its annual return as the ice cream chain’s February Flavor of the Month. A scoop of Love Potion #31 packs white chocolate and raspberry-flavored ice creams, raspberry-filled chocolate-flavored hearts, raspberry swirls and chocolate chips.
Baskin-Robbins has also introduced something new this month: the ‘Crazy for You Cake,‘ a heart-shaped ice cream cake with fudge accents, chocolate drips and rosettes made from Oreo cookie and buttercream.
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5. Babybel tempts the vegan-curious to lose their ‘V-card’
Snack cheese brand Babybel wants to help the vegan-curious go all the way. For Valentine’s Day, the brand teamed up with married couple and actors Jason Biggs and Jenny Mollen to release a heart-shaped, plant-based cheese box and gift kit to help wannabe vegans have a memorable ’first time.’
The ’Babybel first time experience’ is a kit designed to spark a vegan romance and comes with a heart-shaped vegan cheese box, two matching robes, a cozy blanket, a snacking board and wine glasses.
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4. Budweiser and Urban Stems make a beer buff’s bouquet
Budweiser and floral gifting company Urban Stems have jointly released ’This Bud’s for you,’ an Americana arrangement of red roses in a Budweiser-branded pitcher. The name is also a nod to Budweiser’s classic campaign celebrating real Americans and all they do.
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3. Fancy Feast drops a ‘Cuddle collection’ for cat lovers
Purina’s gourmet cat food brand Fancy Feast has released a Valentine’s gift collection for cats and their loving owners. The ‘Cuddle Collection’ offers everything needed for a night in with your fur baby: an embroidered cat-ear sweater for snuggling, embroidered socks, heart-shaped cat toys and an insulated wine glass. To finish the night off, spoil your cat with a ‘surf and turf’ dinner of Fancy Feast medleys, broths and treats.
2. Brach’s releases Friends-themed conversation hearts
It‘s the most romantic thing to happen since Monica proposed to Chandler: conversation hearts brand Brach‘s is making this Valentine‘s Day even sweeter by introducing limited-edition, Friends-themed candies in partnership with Warner Bros Discovery Global Consumer Products. The conversation hearts feature 26 iconic Friends quotes and references, such as “Ur my lbstr,“ “Moo point“ and “On a break.“
1. Jimmy John’s and Yung Gravy bake velvet cookies for ‘Milfs’
American sandwich chain Jimmy John’s has launched a limited-edition new dessert, the Red Velvet Cookie. To get the word out about this sweet treat, the brand teamed up with rapper and TikTok superstar Yung Gravy on a spot called ’Milf and Cookies.’
In the video, viewers will see Yung Gravy in a setting reminiscent of ABC‘s The Bachelor as he tries to find the right Milf to share his cookie with. Of course, in the spot Milf stands for ‘Moms I’d Like to Feed.’ The film was created by agency partner VaynerMedia and produced by Eva Nosidam.