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By Audrey Kemp, LA Reporter

January 27, 2023 | 2 min read

Online retailer Zulily aims to wow mom shoppers everywhere with its wonderland of great deals.

Zulily is a bit like Narnia or moms when they need to run errands, according to the e-commerce site’s latest campaign.

The retailer’s newest spot follows a visibly busy mom as she hunts for deals on her Zulily app. A single swipe suddenly transports her to a magical elevator, where a Zulily operator takes her on an immersive tour through a classic department store, each floor displaying a different group of merchandise.

The commercial, shot by Swedish directing duo RGB6, has a whimsical, ethereal feel, suggesting that the curated website is a dream come true for moms on budget and time constraints.

The campaign breaks today on TV, streaming TV, online video, social, radio, Pandora and podcasts. It was produced by Raleigh, North Carolina-based creative agency, Baldwin&.


Agency: Baldwin&

Media: Merlino Media

Production company: Aspekt

Director: RBG6

Post-production: TBD Post

Music house: Beatstreet

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