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Creative Works Brand Strategy Super Bowl LVII

Top 5 Super Bowl LVII ad teasers, from Ozzy’s office job to Dave Grohl’s discovery


By Audrey Kemp, LA Reporter

January 27, 2023 | 6 min read

Molson Coors, Pringles, Crown Royal and others go head-to-head to create the best Super Bowl LVII teaser campaign. Here are the five best so far.

walter white eating popcorners

Breaking Bad’s Walter White picks on Jesse Pinkman in PopCorners’ Super Bowl LVII teaser / Credit: Frito-Lay

Ozzy Osbourne offers his new co-workers free piercings, Meghan Trainor gets her hand stuck in a can of Pringles and Dave Grohl learns what peanut butter and paint rollers have in common in the five best Super Bowl LVII teasers from brands so far.

5. All bets are on for Molson Coors fans

To celebrate Molson Coors’ first Super Bowl ad in 30 years, the distiller is allowing viewers to bet on something other than their favorite football team. According to a teaser called ’The high stakes beer ad,’ Molson Coors encourages fans to bet on whether Coors Light or Miller Lite will appear in its campaign on sports betting platform DraftKings. The prize? A share of a $500,000 pot. Consumers can also bet on every detail of the commercial, like the first beer it will mention, the type of dog it will feature and how many people in the ad will have facial hair.

The teaser is shot in the style of a high-drama movie trailer, from the jump cuts to the sound effects to the condensation on each can of beer.

4. Meghan Trainor’s hand gets stuck in a Pringles can

Pringles is returning to the Super Bowl with a 30-second spot featuring Meghan Trainor, marking the first time the brand has featured a celebrity in an ad in five years.

In a 15-second teaser, the Grammy Award-winning singer-songwriter gets her hand stuck in a can of cheddar cheese Pringles while filming a TikTkok dance to her song, Made You Look. Trainor, donning sunglasses inside, suddenly looks much less cool when she realizes her hand isn’t coming out. The teaser ends as the star mutters “uh-oh” under her breath.

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3. Dave Grohl keeps Crown Royal fans curious

In 1999, Foo Fighters’ lead singer Dave Grohl ”learned to fly.” During Super Bowl LVII, fans will find out what else he has learned in Crown Royal‘s teaser spot, ‘Dave Grohl learns something new.’

In the short teaser, Grohl glances at a piece of paper and reads off a list of seemingly random items: peanut butter, paint rollers, egg cartons and Hawaiian pizza. What do they have in common? Viewers must wait until the big game to find out. The campaign was developed by Anomaly and directed by HBO Voyeur Project director Jake Scott.

2. PopCorners brings back Breaking Bad’s dynamic duo

Walter White and Jesse Pinkman, the two main characters (and “cooks”) in AMC‘s hit drama Breaking Bad, will return to the screen to star in PopCorners‘ Super Bowl LVII ad.

In PopCorners‘ teaser spot, White and Pinkman (played by actors Bryan Cranston and Aaron Paul) sit in the RV from the actual show, which stalls when Pinkman attempts to start it. This prompts White and Pinkman‘s petty arguments that Breaking Bad buffs will immediately recognize.

White, PopCorners in hand, accuses Pinkman of flooding the engine, and when the RV finally starts, Pinkman retorts, ”Ha!” White, who must always have the last word, responds, “Even a blind squirrel...”

1. Ozzy Osbourne joins corporate America for Workday

Ozzy Osbourne takes a break from his long-running career as Black Sabbath frontman for a more modest desk job in Workday‘s first-ever Super Bowl LVII campaign, ‘Rock star.’ In Workday’s teaser, two co-workers gossip about Osbourne, the new hire. “Who’s the new guy?” a man whispers. “I don’t know, but he’s supposed to be some kind of rock star,” a woman responds quietly.

Despite years of rocking at full volume, Osbourne’s hearing seems to be intact, as he overhears the conversation, spins his swivel chair around and asks the pair if either of them would like a piercing. The full campaign will premiere during the third quarter of the game and include a stacked lineup of other rockers, including Joan Jett, Gary Clark Jr. and others.

Jonesing for more Super Bowl LVII ad news? Check out The Drum’s official Ad Scoreboard here. For more, sign up for The Drum’s daily US newsletter here.

Creative Works Brand Strategy Super Bowl LVII

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