By Ellen Ormesher, Senior Reporter

January 10, 2023 | 2 min read

A TV ad by the UK’s largest conservation charity forms part of a larger rebrand that hopes to engage the public on climate change.

Woodland Trust has launched a climate crisis campaign narrated by British actor Tom Hollander and developed by London agency Creature.

The ’Plant More Trees’ campaign launched yesterday (January 9) across TV, radio, social, out-of-home and in a bespoke print partnership with The Guardian. It directly addresses people who care about the impact of the climate crisis but who don’t necessarily understand the role trees play in tackling it, demonstrating the drastic consequences we all face if they disappear.

Josh Dando, creative director at Creature, said: ”We thought it was time for a refreshing but straight-talking take on saving the planet, rather than more doom, gloom and guilt. Trees are an amazing weapon against this climate crisis, so championing them – and giving Woodland Trust a clear role with a charmingly sardonic but serious campaign – felt like just what the world needed.”

The spot forms part of Woodland Trust’s larger rebrand, ‘Fighting for the health of people and planet with every tree’, which repositions the organization as a mass brand speaking to a mass audience about a mass cause.

The positioning addresses element of the trust’s activity – habitat protection, ancient woodland restoration, reforestation and public access – and hopes to inspire the general public to join it in the fight for a healthier planet.

Ash Kirkpatrick, head of brand at Woodland Trust, added: ”We’re really excited about the launch of the Woodland Trust’s rebrand and have enjoyed working with Creature to bring the creative to life. We are looking forward to continuing to be a champion for UK woods and trees and providing positive solutions for tackling the climate and nature crisis.”

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