Ad of the Day: Škoda plays trick on competitors with ‘Tiny Billboards’
Automobile manufacturer thanks its competition for the ad space as it hijacks rearview cameras.
Škoda is sneaking its new out-of-home ads into its competitors’ vehicles by erecting ‘Tiny Billboards’ in Sweden that can only be seen from rearview cameras as drivers reverse into parking spaces.
Nord DDB created the campaign and tapped Swedish miniature artist Christopher Robin Nordström to build the billboards. To ensure attention to detail, Nordström even included spotlights, ladders and graffiti on the tiny posters.
Josefina Norén, an art director at Nord DDB, said: “This is one of the most stressful and cluttered times of the year. In order to break through the noise, we chose a different and literally small approach to communicate by talking to Škoda’s potential customers through their competitors. If you can't be the biggest, you can be the smartest.”
The campaign runs until Christmas, with ads placed in selected car parks in cities around Sweden.