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Marketing Adtech Out Of Home

The inside track on all things OOH advertising in 2023

December 13, 2022 | 7 min read

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The Drum and Vistar Media teamed up to create and design a special edition report giving marketers the inside track of all things out-of-home (OOH) for 2023 and beyond.

The inside track on all things OOH advertising in 2023

How can DOOH play a unique and important role in media strategies?

As one of the oldest mediums in the modern marketer’s toolkit, OOH is still one of the most effective advertising channels for capturing audience attention and driving real-world impact. When combined with data-driven creativity and programmatic technology, it’s a game changing canvas that is helping brands stand out in the highly cluttered world of digital advertising.

As we move into 2023, what does the future hold for the medium? Where will marketers be placing their bets? And how can DOOH play a unique and important role in media strategies?

The Drum has partnered with Vistar Media to bring you all the answers to these questions. In what we’ve dubbed a special edition of ‘The Advertiser’s Playbook for OOH in 2023’, this magazine-style report brings you the inside track on all things DOOH – looking at what’s now and what’s next for OOH.

Featuring industry perspectives and future predictions from leaders at Vistar Media, Sage + Archer, Yahoo, BCN Visuals, VIOOH, Veridooh and Xaxis, we explore key topics including:

  • The upfronts – industry perspectives as we enter next phase of data in OOH

  • Hot or not – what’s trending in the world of OOH

  • The OOH edit – case studies from brands who have driven real business results

  • The big feature – a deep dive into measurement solutions at the cutting-edge of OOH

  • Spotlight on – dynamic creative and how it’s unlocking personalization and attention at scale

  • Myth busters – debunking some of the most common myths around programmatic OOH

  • Top tips – how to up your digital OOH creative game

  • The final word – experts share their predictions for what’s on the horizon in 2023.

Download the report now to explore all of the above, and more.

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Marketing Adtech Out Of Home

Content created with:

Vistar Media

Vistar Media is the leading global provider of programmatic technology for digital out-of-home (DOOH). With a mission of enhancing every OOH transaction with automation, data and measurement, Vistar has established the most comprehensive marketplace for programmatic out-of-home transactions via a demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP). Vistar also offers core infrastructure software for media owner networks, via the Vistar Ad Server and device and content management platform (Cortex). Headquartered in New York, NY, Vistar has rapidly expanded since its founding in 2012 and now partners with some of the world’s leading brand marketers and media owner networks in more than 20 countries globally. For more information, visit or follow us on LinkedIn, Twitter and Facebook.

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