US Ad of the Day: Downy Unstopables enlists mystery celebrity in Super Bowl ad teaser
An incredulous mystery spokesperson is testing Downy Unstopable‘s 12-week freshness promise ahead of Super Bowl Sunday in February.
In a new spot for Downy Unstopables, a mystery skeptic puts the brand’s 12-week freshness claim to the ultimate test: sniffing laundry nonstop until Super Bowl Sunday.
The new spot, titled ‘I’m not doing it yet,’ features a doubting celebrity who demands to remain anonymous until the P&G-owned brand proves to him that its product can indeed keep clothing fresh for 12 weeks straight. “Downy Unstopables wants to use my face in [its] Super Bowl ad, but I haven‘t agreed, because I don‘t believe it yet,” he says in the ad.
Introducing Downy Unstopable‘s new ‘Believe‘ campaign, the spot premieres this week over the air, TV, online and social, and it offers a glimpse into the brand‘s forthcoming Super Bowl ad.
Agency: Woven Collaborative/Saatchi & Saatchi