Ad of the Day: Matthew McConaughey promotes sustainable working in Salesforce spot
The software company is doubling down on its sustainability efforts with its #TeamEarth platform.
Back in February during the Super Bowl, Salesforce tapped A-list actor Matthew McConaughey to front its commercial that urged people to take care of our own planet before attempting to travel to others.
Fast forward to this week and the organization has released ‘New Frontier,’ a 60-second spot that sees the Academy Award-winner double down on the message.
In the spot, the actor says: “Hope and trust are in short supply. As businesses, we can blame and shame or we can make a change, we can make work work for our communities.
“Maybe, just maybe, have a bit more unity. Let’s have less cancelation and more conversation.”
Walking down the street, it’s almost like a chant as the actor claps in time to the rhythm – a possible homage to his role as Mark Hanna in The Wolf of Wall Street.
The ad ends with the slogan: “It’s not goodbye world, it’s hello team Earth.”
Credits
Salesforce
Brand advisor: Matthew McConaughey
Senior vice-president, global brand marketing: Colin Fleming
Vice-president, head of creative: Scott Larson
Senior director, brand creative: Kim Baffi
Senior director, brand creative: Paul Nowikowski
Senior copywriter: Lucy Sandwick
Senior art director: Donald Rusimbi
Senior director, brand and creative strategy: Darren Brady-Harris
Program manager: Jenny Lidington
Senior producer: LauraLe Wunsch
Producer: Clementine Ngo-Anh
Business affairs: Bess Cocke
Production
MJZ, Los Angeles
Director: Dante Ariola
President/executive producer: David Zander
Senior executive producer: Eriks Krumins
Producer: Natalie Hill
Director of photography: Philippe Le Sourd
Production designer: Quito Cooksey
FinalCut
Editor: Jeff Buchanan
Assistant editor: Julio Samaniego
Executive producer: Suzy Ramirez
Producer: Taylor Rousseau
Managing director: Justin Brukman
VFX The Mill
Executive creative director: Chris Knight
Creative director: James Allen
Executive producer: Hillary Thomas
Producer: Daniel Beldy and Dave Wein
Shoot supervisor: Chris Knight
2D lead artist: James Allen
3D lead artist: Chase Webb
2D artist: Brad Scott, Eileen Chan, Krystal Chinn, Paul Heagney, Theo Maniatis, Jyoti Tiwari, Dilipan J, Mangesh Vasant Borkar, Nelikanti Goutham Raju, Akhil A S, Shraddha Sharma, Rajesh S and Renjith I R
3D artist: Cinzia Pegorin, Elizabeth Hammer, Jason Mortimer, Jessica Groom, Marco Capparelli, Matt Connolly, Matthew Bell, Matthew Choy, Robby Wong, Daishi Takishima, Kailash Prasad, Thirumoorthi Sivakumar, Ragul Sundaramoorthy, Rakshit U, Manthena Sainitesh Reddy, Avinash Kumar, Nishant Amin, Deepak Kumar, Sumant Akshay Bej, Dakoju Shashi Kumar, Pradeep Kumar Katta, Bimal Bose, Biswajit Tarafder, Vinod More and Kanishk Chouhan
Matte painting: Itai Muller, Tomas Muller, Dark Hoffman and Tim Matney
Designers: Gary Inloes
Motion graphics: Alex Braddock and Greg Park
Production coordinator: Sarah Abiharb
Colorist: Paul Yacono
Executive producer, color: Krista Staudt
Color producer: Denise Brown
Color assist: Gemma Parr, Baptiste Carrara and Jacob Suffern
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