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By Amy Houston | Reporter

November 24, 2022 | 4 min read

The software company is doubling down on its sustainability efforts with its #TeamEarth platform.

Back in February during the Super Bowl, Salesforce tapped A-list actor Matthew McConaughey to front its commercial that urged people to take care of our own planet before attempting to travel to others.

Fast forward to this week and the organization has released ‘New Frontier,’ a 60-second spot that sees the Academy Award-winner double down on the message.

In the spot, the actor says: “Hope and trust are in short supply. As businesses, we can blame and shame or we can make a change, we can make work work for our communities.

“Maybe, just maybe, have a bit more unity. Let’s have less cancelation and more conversation.”

Walking down the street, it’s almost like a chant as the actor claps in time to the rhythm – a possible homage to his role as Mark Hanna in The Wolf of Wall Street.

The ad ends with the slogan: “It’s not goodbye world, it’s hello team Earth.”

Credits

Salesforce

Brand advisor: Matthew McConaughey

Senior vice-president, global brand marketing: Colin Fleming

Vice-president, head of creative: Scott Larson

Senior director, brand creative: Kim Baffi

Senior director, brand creative: Paul Nowikowski

Senior copywriter: Lucy Sandwick

Senior art director: Donald Rusimbi

Senior director, brand and creative strategy: Darren Brady-Harris

Program manager: Jenny Lidington

Senior producer: LauraLe Wunsch

Producer: Clementine Ngo-Anh

Business affairs: Bess Cocke

Production

MJZ, Los Angeles

Director: Dante Ariola

President/executive producer: David Zander

Senior executive producer: Eriks Krumins

Producer: Natalie Hill

Director of photography: Philippe Le Sourd

Production designer: Quito Cooksey

FinalCut

Editor: Jeff Buchanan

Assistant editor: Julio Samaniego

Executive producer: Suzy Ramirez

Producer: Taylor Rousseau

Managing director: Justin Brukman

VFX The Mill

Executive creative director: Chris Knight

Creative director: James Allen

Executive producer: Hillary Thomas

Producer: Daniel Beldy and Dave Wein

Shoot supervisor: Chris Knight

2D lead artist: James Allen

3D lead artist: Chase Webb

2D artist: Brad Scott, Eileen Chan, Krystal Chinn, Paul Heagney, Theo Maniatis, Jyoti Tiwari, Dilipan J, Mangesh Vasant Borkar, Nelikanti Goutham Raju, Akhil A S, Shraddha Sharma, Rajesh S and Renjith I R

3D artist: Cinzia Pegorin, Elizabeth Hammer, Jason Mortimer, Jessica Groom, Marco Capparelli, Matt Connolly, Matthew Bell, Matthew Choy, Robby Wong, Daishi Takishima, Kailash Prasad, Thirumoorthi Sivakumar, Ragul Sundaramoorthy, Rakshit U, Manthena Sainitesh Reddy, Avinash Kumar, Nishant Amin, Deepak Kumar, Sumant Akshay Bej, Dakoju Shashi Kumar, Pradeep Kumar Katta, Bimal Bose, Biswajit Tarafder, Vinod More and Kanishk Chouhan

Matte painting: Itai Muller, Tomas Muller, Dark Hoffman and Tim Matney

Designers: Gary Inloes

Motion graphics: Alex Braddock and Greg Park

Production coordinator: Sarah Abiharb

Colorist: Paul Yacono

Executive producer, color: Krista Staudt

Color producer: Denise Brown

Color assist: Gemma Parr, Baptiste Carrara and Jacob Suffern

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