US Ad of the Day: PirateShip.com is anchors away with its first marketing campaign
PirateShip.com has introduced a new character – called the Captain – who has a passion for helping people with their shipping needs and a flagrant disregard for human life.
The Captain just can’t understand why she’s not thrilled about being able to save money on shipping / PirateShip.com
Shipping company PirateShip.com has launched its first-ever marketing campaign, which stars a brand new character dubbed the Captain.
In a series of 30-second video spots, the Captain appears at a moment of crisis for individuals who are in grave danger. He assures the hapless victims that he is there to save them – only to clarify that he’s referring to their money, not their lives.
In one spot, for example, the Captain approaches a woman who is struggling to maintain her tenuous grasp on a wooden fence as her body is pulled into a UFO hovering menacingly just overhead. She implores him: “Save me!”
“I will,” he responds. “Up to 89% off your shipping with PirateShip.com.” He grabs a package that’s sitting in the basket on the woman’s bike, which is perched on the fence nearby.
“But...” the woman says meekly as she loses her grip on the fence and floats slowly towards the ship.
“But nothing,” says the Captain happily. “Happy to help!” He walks away, leaving the woman to her fate.
The new spots close with the tagline: “Pirate Ship will save you. Money. On shipping.”
Brand: Pirate Ship
Campaign: PirateShip.com will save you
Creative agency: Mother London
Creative: Mother London
Strategy: Mother London
Branding agency: Oktopods Hamburg
Media: Media By Mother
Production company: Outsider UK/Dummy Films US
Director: Harold Einstein
DOP: Glynn Speeckaert
EP: Richard Packer, managing director, Outsider and Michael Kanter, Dummy Films
Editor: Sean Lagrange, Arcade Edit
Color: Tim Masick, Company 3
Post-production producer: Polly Roberts, The Mill
Post-production: Ben Turner, Alan Williamson, John Leonti and team, The Mill
Sound: Sam Robson, No8
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