By Amy Houston, Senior Reporter

November 18, 2022 | 2 min read

Directed by Oscar-winner Tom Hooper, the ad tells of a chance encounter between two people who meet on a train and exchange a phone number on the back of a lottery ticket.

In ‘Christmas Love Story’ a girl realizes the phone number is smudged, and viewers are left on the edge of their seats wondering if the pair will meet again. The tension mounts as the news breaks of an unclaimed winning lottery ticket. Will they find each other?

Matt Ridsdale, Camelot executive director, said: “The National Lottery is a uniting force for good in the UK – with players raising over £30m every week for good causes. This latest campaign is all about The National Lottery’s ambition to bring people together. It also taps into the feelings of hope and possibility that we collectively experience at Christmas, showing that it’s always worth taking a chance to win big.”

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The campaign will be supported by a multi-media channel campaign, including photo booths placed at train stations across the UK. Travelers will be invited to have their photo taken and see it projected on to a digital billboard nearby.

Ben Tollett, group executive creative director at Adam & Eve/DDB, added: “At a time when the nation needs some magic in the air, we wanted to create a larger-than-life story about the lottery and true love – two games of chance that make the perfect subject for a Christmas romantic comedy.”

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