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By Danielle Long | Acting APAC Editor

November 16, 2022 | 2 min read

Forget a Christmas hamper; KFC’s Bucket is the gift to receive this Christmas in Thailand.

KFC Thailand has released a festive-themed campaign positioning the KFC bucket of chicken as this season’s most sought-after gift.

KFC and its agency Wunderman Thompson Thailand created the KFC Basket the Bucket campaign to capitalise on the popularity of the iconic KFC packaging.

KFC Thailand has created a limited-edition KFC Bucket Basket, which has been locally sourced and created by local craftsmen to fit the KFC bucket inside.

Suhayl Limbada, chief marketing officer, KFC Thailand, said, “Taking a global icon like the KFC bucket and infusing it with the locally famous gift basket depicts the richness and beauty of our country’s culture and is a very special project.

“As people return back to celebrating special moments with their loved ones, to be able to incorporate our iconic KFC Bucket as a gift in such a unique way is a perfect ode to our excitement at the prospect of a festive season that is full of cheer and Finger Lickin’ Good moments.”

Park Wannasiri, chief creative officer, Wunderman Thompson Thailand, said the campaign taps into the Thai tradition of sending gift baskets at Christmas. “Although KFC is not always associated with end of year gifting, ‘Basket the Bucket’ changes everything. By turning our iconic bucket into a gift basket, a symbol of Thai gifting season, we directly put ourselves into the centre of attention this festive season.”

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