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Ad of the Day: Ted Lasso billboards offer encouragement to US soccer team


By Amy Houston | Senior Reporter

November 16, 2022 | 4 min read

The fictional AFC Richmond coach Ted Lasso has provided warm guidance to the American team, which will be playing in the Fifa World Cup this month.


Ted Lasso has penned messages to members of the US soccer team / Us Men's Soccer Team

Portrayed by actor Jason Sudeikis, Apple TV’s Ted Lasso character is using his renowned coaching skills to cheer on the United States national soccer team upon its arrival in Qatar.

Eye-catching billboards have been placed in various players’ hometowns to help inspire success during the tournament, with each ad written in a typical Lasso style.

In Seattle, there’s a message for Jordan Morris, while midfielder Cristian Roldan’s billboard was placed at El Rancho High School in Pico Rivera, California, among many more.

Created by Apple’s long-time agency partner TBWA\Media Arts Lab, the blue-and-yellow ads promote the first and second seasons of the TV show, which viewers can stream on Apple TV.

On Twitter, Lasso acknowledged the stunt by saying: “Like most M. Night completists, I believe in signs. Go get ‘em, boys!”

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