US Ad of the Day: Paul Giamatti and Cecily Strong spread holiday cheer with Verizon
Verizon’s hilarious twist on a holiday classic can get any Bah Humbug behind its holiday deals.
Verizon parodies A Christmas Carol with Paul Giamatti and Cecily Strong in an ad highlighting the mobile provider’s exclusive Black Friday promotions.
In the 30-second spot, Ebenezer Scrooge, played by Giamatti, struggles with spotty reception in Ye Olde Town Center. Strong encourages the Bah Humbug to see the error of his ways and switch to Verizon this holiday season for a free 5G phone – plus a whole host of other great gift contenders, be it a tablet, smartwatch or earbuds.
Highlighting more holiday classics, Verizon will also kick off a season-long social activation on November 17 that riffs on animated holiday classics, including A Year Without A Santa Claus, for upgraded gift ideas available at Verizon.
Creative agency: McCann
Production company: Hungry Man
Director: Bryan Buckley