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By Amy Houston, Senior Reporter

November 7, 2022 | 2 min read

The colorful brand campaign is the work of renowned photographer Miles Aldridge.

Building on last year’s vibrant ad, Scotch whisky brand Glenmorangie is again enticing viewers to try its distinctive Highland malt.

In ‘It’s Kind of Delicious and Wonderful’ we see six different imaginative scenes. There’s a hot air balloon ride, a walk through luscious botanical gardens and even a retro-inspired arcade.

Alexander Kalchev, chief creative officer at DDB Paris, said: “In the aftermath of the pandemic, we all have a new appreciation for being able to spend time with friends, travel and treat ourselves. And we wanted to draw on that in the campaign by celebrating moments of pleasure spent together, as well as elevating small moments you can have at home.

“Of course, working with Miles brings a wonderful richness and detail to the storytelling, which we hope will draw the viewer deliciously into Glenmorangie’s universe.”

Credits

Client: Glenmorangie

Global head of brand: Louise Dennett

Global senior brand manager: Rebecca Bell

Agency: DDB Paris

Executive creative director: Alexander Kalchev

Art director: Nicolas Malcorps

Art director: Mathieu Masse

Photographer and director: Miles Aldridge

Music: Michael Kiwanuka

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