By Amy Houston, Senior Reporter

November 4, 2022 | 3 min read

Made famous by actor Will Ferrell, the lovable elf is once again spreading cheer for all to hear.

To mark the festive period, Asda and its creative agency Havas London have recruited a very enthusiastic team member in Buddy the Elf, using footage from the hit Warner Bros movie.

The jolly film, by Havas London, begins with a homage to Elf’s famous ‘street crossing’ scene, except this time it is trolleys in an Asda car park that Buddy bumps into.

After the initial fiasco, he enters the store and excitedly finds out there’s a job going. While inquiring about the vacancy, Buddy receives a compliment about his costume, leading the elf to reiterate that he is, in fact, not dressed up.

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Buddy is in his element as he is shown around by a colleague. As Santa Claus is Comin’ to Town plays in the background, he chats with customers, arranges toys, plans recreational activities with his teammates and, finally, uses his enthusiasm for Christmas to completely redecorate the store.

For his efforts, Buddy lands his dream job and merrily rushes out of the store as the campaign line ‘Have your Elf a Merry Christmas’ flashes up on screen.

Sam Dickson, acting chief customer officer at Asda, said: “Like Buddy, we absolutely love Christmas, so we’re thrilled to welcome him to our team. We know this has been a tough year for so many people, which is why we want to create some little moments of joy for families this year with our Christmas campaign and, more importantly, with our amazing products,

“We hope that with a little bit of help from Buddy, our joy-filled Christmas offering will create some festive magic and helps give families a Christmas to remember together.”

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