The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Creative Brand Purpose Creative Works

Diwali 2022: watch all the best ads, from Coke, Cadbury and more

By Taruka Srivastava, Freelance journalist

October 21, 2022 | 7 min read

As we get ready to celebrate Diwali, we take the opportunity to recap how brands are marking the occasion this year.


What's your favorite brand campaign so far? / Coca-Cola

One of the major festivals celebrated by Hindu, Jain and Sikh people, Diwali – or the festival of lights – falls on October 24 this year.

Here, we take a look at some of the best brand campaigns from around the world that celebrate the spirit of the occasion.

Cadbury: Support the Hawkers Near You by Ogilvy India

In this bright and bustling ad, Cadbury shines a light on hawkers who are so central to Diwali, but who often lose business due to the lack of a permanent shop. To help, the chocolate maker has created an online shop where the sellers can promote their goods.

Powered by AI

Explore frequently asked questions

Coca-Cola: Follow the Bottle by Ogilvy India

This uplifting ad features a young man working alone late at night when, surprisingly, he sees a Coca-Cola bottle attached to a red ribbon on the office floor. He grabs a hold and follows the ribbon until he arrives at a Diwali party where he can celebrate the festival with the people he loves rather than being alone.

Tanishq Jewellery: Pehli Diwali by Lowe Lintas

Jewelry brand Tanishq is celebrating new beginnings this year. At the heart of the campaign is a TV spot where a husband gifts his wife Tanishq jewelry on Diwali to congratulate her on her startup.

Dell: Apna Wala Festival by VMLY&R

This Dell spot features a young man watching a video on his laptop about how to make sweets when he suddenly gets a text from his friend Rohini, which reads: “See you in the evening. Bringing Diya too.” Later that night, he opens the door to his friend Rohini with her daughter, whom he serves the sweets to and impresses.

Tilda: Heartbeat by Isobel

Music and food are great ways to learn about new cultures and this upbeat ad from Tilda showcases its rice products while positioning them at the heart of kitchens throughout the world. The campaign features a collection of drummers and drumbeats, including the Persian Daf, the Indian Tabla and the Afro-Cuban Conga, with rice dishes matching the music styles.

Mankind Pharma: #Nekikilaujalatehai (Let’s light the candle of kindness)

Mankind Pharma is encouraging everyone to forget enmity and celebrate the festival of joy together. In the campaign film, viewers see two neighbors who keep fighting. However, on Diwali night one of the neighbor’s father suffers a heart attack. To help him, the other neighbor’s doctor son rushes to his aid and escorts him to a hospital.

Haldirams: Iss baar Diwali pe Diwali manate hai (Let’s celebrate Diwali on Diwali) by Contract Advertising

Indian snacks brand Haldiram is encouraging people to celebrate Diwali in person at their homes with loved ones rather than over the phone.

Suggested newsletters for you

Daily Briefing


Catch up on the most important stories of the day, curated by our editorial team.

Ads of the Week


See the best ads of the last week - all in one place.

The Drum Insider

Once a month

Learn how to pitch to our editors and get published on The Drum.

Vivo: Together With Joy by FCB India

Vivo’s latest campaign showcases how a father is angry with his son and is only corresponding with his grandchildren through video calls and missing them. He realizes in one of the video calls that his son has put his name on the house nameplate on top and then decides to overcome his anger and surprise his son and grandchildren for Diwali.

HP: Thodi Si Jagah Bana Lo (create a small space) by Simple Creative

This heartwarming HP film features Paresh, an elderly artisan who sells his art on the street with his grandson. After being asked to vacate the premises by the local authorities and shattering hopes for his craft to continue, a woman comes up with a solution to empower his dream. Using a HP laptop and printer, she creates a dedicated platform for Paresh at HP World Stores to showcase his art and spread light and happiness.

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

Creative Brand Purpose Creative Works

More from Creative

View all


Industry insights

View all
Add your own content +