Shutterfly and Kris Jenner show families how to ‘Win the holidays’ with customizable gifts

‘Win the holidays’ is designed to inspire consumers to think beyond generic cards and gifts and instead create one-of-a-kind pieces that spotlight what matters most: their loved ones.

In the ads, Jenner showcases the many ways consumers can design custom holiday cards on Shutterfly with ease, which speaks to her matriarch title. “Given I am constantly surrounded by family and making new memories all the time, it is so important for me to be able to have a way to easily capture, save and share these moments, and Shutterfly makes that happen,” Jenner said in a statement. “Not only are they great with photos but they also make it so easy to make memorable gifts for your loved ones or add personal touches to your holiday decor and entertaining.”

“Shutterfly’s mission is to help people create products and capture moments that reflect who they uniquely are,” added Ty Shay, chief growth and strategy officer at Shutterfly.

“Kris Jenner was the perfect partner for our campaign, as she is the queen of the holidays, and always unapologetically herself. This holiday campaign brings to life the essence of her persona and love for the holidays – and aims to inspire shoppers to ‘Win the holidays’ with Shutterfly this season by creating unique, one-of-a-kind gifts and the quintessential annual holiday card.”

The holiday campaign, created by Partners in Crime and directed by Erich Joiner, will launch on October 17 across television, digital and social.

A final part of the campaign sees Jenner curate her top Shutterfly products – including a fleece blanket and a modern photo album – to help give shoppers inspiration for holiday gifts. Her complete list can be found at shutterfly.com/krisjenner.

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