By Taruka Srivastava, Freelance journalist

October 5, 2022 | 3 min read

The likeness of the famous scientist is encouraging the British public to save energy and money this winter.

Albert Einstein is demonstrating how Brits can use smart meters can help them better manage their energy use for Smart Energy GB.

The continuation of the ‘Join the Energy Revolution’ campaign – created by AMV BBDO – showcases Einstein discussing smart meters with his neighbor Darren, who is teasing him about his love of gadgets. Einstein explains that his smart meter display shows how much energy he is using daily, weekly and monthly, and how a smart meter can help the British public to better manage their household budgets and save energy – which, with the current energy crisis, has never been more important.

With 30-second and 20-second executions running on TV, broadcaster video-on-demand (BVOD), AdSmart and YouTube, the ad will be supported by print and radio spots too. Complementary social and display ads, produced by Gravity Road, also feature Einstein and Darren highlighting the benefits of the smart meter display.

Chris Taggart, director of marketing at Smart Energy GB, said: “With the cost of energy becoming a national conversation in 2022, it is more important than ever for Smart Energy GB to help people understand the positive role that smart meters can play. With help from history’s greatest ever energy expert, we are keen to show people how having a smart meter could help them to make small changes that save energy.”


Client: Smart Energy GB

Brand: Smart Energy GB

Campaign title: Gadget

Marketing director: Chris Taggart

Creative agency: AMV BBDO

Chief creative officer: Nick Hulley and Nadja Lossgott

Creative director: Nick Hulley and Tim Riley

Creative team: Jamie Chang and Rachel Tweedy

Designer: Richard Holgate

Agency planning team: Joe Smith and Mike Alhadeff

Agency account team: Tess Brisbane, Maddie Burnell, Ed Nash, Rhiannon Hughes and Jack Masters

Agency producer: Tara Megson and Kate Mahon

Media agency: MSIX & Partners

Production company: Stink Films

Director: Eoin Glaister

Production co-producer: Sara Nouman

Edit: James Forbes Robertson at Trim

Post-production company: No.8

Audio post-production: Sam Robson at No.8

Creative Creative Works

More from Creative

View all