Deliveroo highlights food ordering dilemmas in trippy ad
Deliveroo’s new campaign targets the scourge of ordering anxiety.
Deliveroo continues its campaign ‘Food. We Get It’ by spotlighting the dilemma people go through when deciding what to order.
The 30-second campaign titled ‘Decision Time’ follows a journey through the mind of a hungry consumer, as viewers see her scroll through multiple dinner options like pizzas, burgers, fried chicken and getting lost in the world of hyperbolic food suggestions, eventually ending in a shower of crispy fried chicken.
Narrated by Owen Teale, the commercial was the result of an ambitious one-day shoot.
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Caroline Harris, marketing director UKI at Deliveroo said: “Our new ‘Decision Time’ campaign is built from a real human truth. With so many brilliant local restaurants and national brands to choose from, this campaign showcases the delicious journey that consumers go on when browsing through our app deciding what to order, whilst demonstrating our brand’s role in bringing these options directly to their door.
Dan Watts, executive creative director at Pablo added: “Life is full of decisions. Like whether to order curry or chinese on a Friday evening. Luckily Deliveroo caters for all your food joys - whichever way you choose, you’ve won. It’s been a culinary delight working with Deliveroo and Blinkink on this - whose craft and care are as exquisite as a bacon double cheese brioche.”
Credits
Deliveroo
Marketing director UKI: Caroline Harris
Director of marketing, Brand and Media UKI: Ollie West
Senior marketing manager UKI: Mel Caplan
Marketing associate: Antonia Munday
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Pablo
Chief executive officer: Gareth Mercer
Executive creative Director: Dan Watts
Managing creative Director: Laura Rogers
Creatives: Martins Millers, David Carr and Gustavo Bonzanini
Managing partner: Sam Morgan
Head of planning: James Broomfield
Business director: Jamie Isaac-Richards
Account director: Kate Shepperd
Account manager: Holly Harvey
Head of production: Tom Moxham
Acting head of Production: Charlotte Lipsius
Senior producer: Rose Reynolds, Adrianne Godfrey
Project director: Katie Houghton
Film production
Director: Joseph Mann
Executive producer: Josef Byrne
Producer: Jack Bristow
Production company: Blinkink
Art director: Alison Dominitz
Production company: Blink Ink
DOP: Joe Douglas
Editor: James Rosen at Final Cut
VFX: Untold Studios
Creative director: Ben Cronin
Colourist: Aubrey Woodiwiss
On set supervisors: Christian Baker/George Rockcliffe
Executive producer: Tomek Zietkiewicz/Tom Igglesden
Producer: Simon Downie
Production assistants: Helena Almeida
VFX artists:
Nina Mosand
Roman Sotola
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Kia Coates
Julie Cruette
Dave Ince
Johan Alfort
Paul Stirling
Lewie Hodd
Henry Affonso
George Kyparissous
Lynn Decker
Sound engineer: Tony Rapaccioli
Sound studio: Wave Studios
Music : Major Tom