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Future of TV Brand Strategy Branded Entertainment

The Drum's TV Talks podcast is back for series 2

September 21, 2022 | 3 min read

The Drum’s TV Talks podcast is returning for series two with senior execs from Samsung Ads, Roku, Sky and Banijay among its first guests.

The Drum's TV Talks podcast returns with 10 new episodes

The Drum's TV Talks podcast returns with 10 new episodes

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler teamed up to launch a podcast series that takes a closer look at developments in the TV advertising space. Across the upcoming 10 episodes, we dig deeper into Netflix and Disney’s ad plans, the CTV measurement debate, branded entertainment and product placement as well as asking media buyers what they're buying.

In the first episode, Hannah sits down with Lucas Green, global head of content operations at the international distributor Banijay, to talk all things branded entertainment. Lucas looks after the hit show Lego Masters for Banijay which has become the gold standard for branded entertainment with 18 international adaptations and has a primetime slot on Fox.

For Lucas, the success of the partnership rests on subtle references to Lego but instead by baking its brand values into the format. “All the creative beats of the show, the tone of the show and the sense of humor and playfulness, it’s all Lego,” he says. “It’s about driving home those core principles of Lego, even if it’s not just a matter of how many seconds you can get a Lego on the screen.”

You can also catch up on episodes from series one where we asked Go Compare about its love/hate relationship with Gio Compario; talked QR codes post Coinbase's Super Bowl ad and unpacked the World Cup/Q4 conundrum.

Each week a new episode of TV Talks will be available in The Drum’s newly launched podcast hub. The hub also hosts The Drum Network podcast and the upcoming series Anatomy of an Ad presented by reporter Amy Houston.

Future of TV Brand Strategy Branded Entertainment

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