Brand Purpose The Drum Awards The Drum Awards For Social Purpose

Deadline nears for The Drum’s Experience and Social Purpose awards

By Dani Gibson, Senior Writer

September 13, 2022 | 6 min read

The September 28 deadlines for The Drum Awards for Social Purpose and Experience are fast approaching. Here’s what you need to know to enter.

Eduardo Sarmiento, Claire Sanderson and Julian Pullan

The Social Purpose Awards celebrate the people and brands making a positive contribution through socially responsible marketing globally. This year the awards jury will be co-chaired by Claire Sanderson, editor-in-chief of Women’s Health UK (Hearst), and Eduardo Sarmiento, executive creative director of Brunet-Garcia Advertising.

Joining them on the jury panel will be:

Lisa Merrick-Lawless, co-founder, Purpose Disruptors
Ross Middleham, creative lead, Met Office UK
Laurent Cayet, director, integrated marketing communications, Europe, Colgate-Palmolive
Damien Hooper-Campbell, chief impact officer, StockX

On the awards, Sarmiento said: “I’m looking forward to paying attention to and being inspired by the work, discussing it with our judges and learning from their diverse perspectives and expertise.

“I’m very interested in work that’s distinctive, well-crafted and innovative. Innovation that’s in the function of humanity and in solving real challenges and making meaningful contributions to achieving a better quality of life, not innovation as a technological fad or an end in itself.”

Sanderson added: “In a noisy, uncertain world, brands that have authentic social responsibility will cut through and ignite a tangible positive difference. As chair of the Social Purpose Awards, I’m looking for campaigns that have pushed boundaries and changed mindsets, while achieving outcomes that have far-reaching benefits.

“I want to see originality, diversity and content that will be remembered for years to come. I’m expecting to be inspired. Is your campaign going to blow me away? Try me!”

You can enter the Social Purpose Awards here.

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The entry deadline for The Drum Awards for Experience is also September 28.

Events and experiences have looked very different in recent years, but the same principles that made live events such a powerful medium still apply as the industry transitions to a new future. These awards will celebrate the very best activations, but also the teams, technologies and venues that made them successful.

The jury will be chaired by Julian Pullan, vice chairman and president international, Jack Morton Worldwide. He will be joined by:

Ben Richards, chief experience officer, VMLY&R
Mia Choi, co-founder and chief creative officer, MAS
Varghese Chacko, founding partner and president, NYC Nightlife United
Sarah Yeats, managing director, Sledge
Dustin Callif, president, managing partner, Tool of North America

More judges will be announced in the coming month.

Enter The Drum Awards for Experience here.

You can check out the 2021 winners for both on The Drum Awards site, including Malaria No More and AFC Ajax.

Make sure you enter The Drum Awards for Social Purpose and The Drum Awards for Experience before Wednesday September 28.