The Drum Awards for Content 2022

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Nominations revealed for The Drum Awards for PR 2022

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By Dani Gibson | Senior Writer

September 9, 2022 | 14 min read

It’s that time again to reveal the nominees of The Drum Awards for PR. This program recognizes the firms, agencies, brands and people at the very top of the global PR business.

pr noms 2022

Some of the nominees in The Drum Awards for PR 2022

The jury, headed up by Edelman’s US chief operating officer Jim O’Leary, included:

  • Laura Miller, head of public policy and communications, Canada, Uber

  • Brandon Dixon, director of communications, Stagwell

  • Zarina Banu, head of PR and communications, Tide

  • Elizabeth Luke, brand communications lead, Pinterest

  • Hank Kim, managing director, Middle 8 Media

  • Kaitlin Cherry Ellis, PR and social content manager, Pret A Manger

  • Hugo Bebbington, communications manager, Twitter

  • Megha Bhatia, senior brand manager of PR and social purpose, KFC

  • Laila Mignoni, global head of brand communications, Bacardi

  • Anne Flanagan, vice-president of PR, communications and CSR, Getty Images

And many more!

Flanagan spoke to The Drum earlier this year empowering teams to choose authentic representation. Guiding the communications of companies, governments and organizations effectively remains the skill of a select group of PR professionals.

Check out the shortlist of amazing work below.

B2B

  • Good Relations for Celebrity Cruises

  • Brands2Life for Sitecore

  • The Romans for Avast

  • Fight or Flight for LinkedIn UK

  • Ketchum UK for Samsung UK

  • Acid Survivors for Trust International

Most effective use of content

  • The Romans for OTO CBD

  • Cow for Heineken UK

  • Ketchum Brazil for Janssen Brazil

  • BCW Stockholm for Trygg-Hansa

  • Adidas Adi for HK London

  • McCann Health London for UCB Pharma

Small budget

  • Bumble and Hope&Glory

  • Here Be Dragons for Here Be Dragons

  • Seven Communications for Plum Guide

  • WPP Ford Team for Ford of Europe

Consumer products or services

  • Ketchum Inc for The Clorox Company and Scentiva

  • OPPO and BlueCurrent

  • The Romans for OTO CBD

  • Fever for NOW

  • Taylor Herring for Mars Wrigley

Most effective use of data

  • Taylor Herring for Mars Wrigley

  • PrettyGreen for Hasbro

  • Edelman for Unilever Thailand and Dove

  • Edelman for National Grid

  • Impression for PaulCamper

  • Porter Novelli for Almond Board of California

Best integrated campaign

  • Brandnation for Columbia Sportswear

  • Edelman for Unilever Thailand and Dove

  • Ready10 for McDonald’s

  • Golin and Lola MullenLowe for Persil

  • 23red for the Competition and Markets Authority (CMA)

  • The Romans for Duolingo

Public sector or government

  • Stripe Communications for Scottish Government

  • Met Office

  • One Green Bean for Visit Jersey

  • Tala for Oxfordshire Local Enterprise Partnership

  • MIH Solutions Ltd for South Derbyshire District Council

Social purpose or PR for good

  • Golin for Asics

  • Bumble and Hope&Glory

  • Edelman for Race Equality Matters

  • Say Communications for The SmartWater Group

  • Here Be Dragons for Justice4Grenfell

  • Good Relations for Celebrity Cruises

  • Ready10 for Magen David Adom UK

  • Citizen Relations for Canadian Mental Health Association

Best use of influencer marketing

  • Red Consultancy and McDonald’s UK&I

  • Golin and Lola MullenLowe for Persil

  • Tindle

  • PrettyGreen and What They Said for Pantene/Proctor & Gamble

  • Cow for Heineken UK

  • Kelly & Partners for Institute of Physics

Music, entertainment, gaming and esport

  • DawBell for Abba Voyage

  • Netflix with Hope&Glory

  • M&C Saatchi Sport and Entertainment North America for BLK Dating App

  • License to PR for WildBrain

  • O2 with Hope&Glory and VCCP

  • M&C Saatchi Sport & Entertainment North America for Hendrick’s Gin

Retail and e-commerce

  • Four Communications for Mayfair, Grosvenor Property UK

  • Ready10 for McDonald’s

  • JBH The Digital PR Agency for The Bottle Club

  • Brands2Life for Moonpig

  • Greggs and Primark with Hope&Glory and Drummond Central

  • Stripe Communications for St James Quarter

  • Cirkle for Aldi

  • Splendid Communications for Tesco

  • The Romans for Ecover

Corporate social responsibility

  • FCB Inferno for Virgin Group

  • Red Consultancy for KP Nuts

  • The Romans for Ecover

  • Bumble with Hope&Glory

  • Guinness with Hope&Glory and Wilson Hartnell

  • Fight or Flight for LinkedIn UK

  • Brands2Life for Tetra Pak

  • Edelman for Unilever

  • Seven Communications for Jiffy

  • Stripe Communications for ScottishPower

Not-for-profit

  • Tin Man for Guide Dogs

  • Here Be Dragons for Justice4Grenfell

  • 23red for Migrant Help

  • FleishmanHillard UK and Adam & Eve/DDB for the International Paralympic Committee

  • Frueds and Proud Robinson + Partners for B Corporation (B Lab UK)

  • Frank for The Lewis Pugh Foundation

Most effective use of creativity

  • Fight or Flight for Roland DG

  • Tin Man for Guide Dogs

  • Cow for World Animal Protection

  • The Romans for OTO CBD

  • BCW Stockholm for Trygg-Hansa

  • Cow for Intimina

  • M&C Saatchi Sport and Entertainment North America for Reebok

Best use of influencer marketing

  • Red Consultancy for McDonald’s UK&I

  • Golin and Lola MullenLowe for Persil

  • Tindle

  • PrettyGreen and What They Said for Pantene/Proctor & Gamble

  • Cow for Heineken UK

  • Gerard Kelly and Partners for the Institute of Physics

Best event, stunt or promotional activation

  • The Romans for Duolingo

  • Here Be Dragons for Justice4Grenfell

  • Seven Communications for Plum Guide

  • Influential for Madame Tussauds Blackpool

  • Pier for Affinity Water

  • Splendid Communications for Walkers Crisps

Most effective use of earned media

  • The Romans for Duolingo

  • Splendid Communications for Burger King UK

  • Manifest for Popeyes UK

  • Taylor Herring for Mars Wrigley

  • Frank PR for Innocent Drinks

  • POL for The Norwegian Postal Service (Posten)

Healthcare and pharma

  • Cow for Intimina – The Wait

  • Cow for Intimina – Period Crunch

  • Ketchum for Janssen Brazil

  • DeVries Global for Abbott Laboratories

  • The Romans for OTO CBD

  • Edelman for Janssen

Diversity and Inclusion company of the year

  • Ketchum UK

  • Full Fat

  • H&S

  • Hotwire

Best use of internal communications

  • Hill+Knowlton Strategies for Volvo Cars

  • Golden Agri International Pte Ltd for The Invisible Women in Agribusiness

  • Golden Agri International Pte Ltd for Celebrating Employee Resilience

  • Flow Communications for Hollard

  • Lloyds Banking Group

Long-running and retained PR account

  • Clarion Communications for Aldi

  • Blue Totem Communications for Singapore-MIT Alliance for Research and Technology (SMART)

  • M&C Saatchi Sport & Entertainment North America for Anheuser Busch (Natural Light Beer & Busch Beer)

  • Firstlight Group for City and Guilds

  • Team Tala for National Memorial Arboretum

  • Berkeley Communications and IDF

  • 10 Yetis Digital for Hillarys

  • The Outside Organisation for Roger Daltrey

Most effective use of social media

  • Edelman for UNFPA

  • Edelman for FELGTB

  • PrettyGreen Things for Snapchat

  • Ketchum for Wendy’s

  • Hope&Glory for Netflix

  • Brands2Life for LinkedIn

  • PrettyGreen for Pantene/Proctor & Gamble

  • Hill+Knowlton Strategies for Soap & Glory

  • Splendid Communications for Walkers Crisps

Corporate PR

  • The Romans for Avast

  • Cirkle for Dreamies

  • The Digitale GmbH for Deutsche Telekom AG

Best response to change

  • Seven Communications

  • Highlight PR

  • One Green Bean

  • Hill+Knowlton Strategies

  • Speakeasy Strategies

  • Gravity Global

Best PR campaign for an international client

  • T/A POL AS for The Norwegian Postal Service (Posten)

  • GolinLON for Asics

  • Highlight PR for Papa John’s International

  • APO Group for Jack Ma Foundation

  • WE Communications for Intel

  • Cow for Intimina

  • Sherlock Communications for AP Moller – Maersk

  • The Romans for Avast

  • Gong Communications for Global Institute for Disease Elimination (GLIDE)

Finance and professional services

  • BCW for Trygg-Hansa

  • Tricor Group

  • Real Estate Management (UK) LTD for The Shard

  • Impression for Marmalade

  • Grayling for Lloyds Bank

  • Go Up for Trade Nation

Hospitality

  • BCW for Wendy’s

  • Tin Man for Hilton

  • Coyne PR

  • FleishmanHillard UK for UKHospitality

Travel, leisure, tourism and sports

  • Seven Communications for Plum Guide

  • FleishmanHillard UK for International Paralympic Committee (IPC)

  • Tin Man for Hilton

  • Good Relations for Celebrity Cruises

  • Sway PR for Highland Kings Ultra

  • Brands2Life for Hostelworld

  • One Green Bean for Virgin Voyages

  • The Romans for Duolingo

  • Brandnation for Merrell

Automotive and transport

  • Virgin Atlantic and British Airways

  • One Green Bean for Virgin Voyages

  • Frank PR for Green Flag

  • Zulu Alpha Kilo for Pfaff Harley-Davidson

Fashion, health and beauty

  • Edelman for Dove

  • The Romans for OTO CBD

  • Greggs and Primark with Hope&Glory and Drummond Central

  • Golin for Asics

  • Freuds Communications for Evian

  • PrettyGreen and What They Said for Pantene/Proctor & Gamble

The Awards ceremony will be hosted later this year. For more information, visit the dedicated awards website.

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